What Is Buzzword Quotient (BWQ)?

Did you just read a product description that included “uncanny valley?” Did the text include obscure references to “open-source platform” and “phablet?” Did it make you feel like your IQ dropped by 20 points while reading it? It might be a Buzzword Quotient (BWQ) overload. A buzzword is a word overused in a way that makes it lose its original meaning; it also has little relevance to the matter at hand. Buzzwords are often used as marketing tactics and can annoy readers. While buzzwords themselves are not necessarily harmful, their overuse can make your content irritating and unhelpful. Avoiding buzzwords and replacing them with more precise language will make your content more helpful and improve your SEO. A buzzword is a word overused that makes it lose its original meaning or has little or no relevance to the matter at hand. Buzzwords are often used as marketing tactics and can annoy readers. While buzzwords themselves are not necessarily harmful, their overuse can make your content irritating and unhelpful. Avoiding buzzwords and replacing them with more precise language will make your content more helpful and improve your SEO. If a marketing package says, “This enterprise-class, cloud-compatible business intelligence data warehousing solution will scale up your organization’s resource utilization. While providing social media engagement and deep analytics on big cross-platform data,” it means the marketing department has hit (and exceeded) the buzzword quotient. The technology sector is rife with buzzwords and buzzphrase variants. As a result, marketers have to work harder than ever to describe products and services in more straightforward terms that people can easily understand without having to do an internet search to learn what something does. A phrase like “cloud computing” may sound great, but it isn’t helpful if you aren’t familiar with it.