Marketing Technology

Go Lean Or Go Home: Marketers Face Huge Budget Cuts And Drops In Customer Loyalty If They Don’t Optimise Now

By SALESmanago

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Overview

Go lean or go home: marketers face huge budget cuts and drops in customer loyalty if they don’t optimise now

74% of CMOs have already – or expect to – face cuts to marketing budget or team due to recession
42% of marketers think customer loyalty will drop in the next 12 months
40% of marketing teams struggle to prove ROI in the face of cuts, with majority feeling only partly aligned to their CEO

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