Marketing Technology
Go Lean Or Go Home: Marketers Face Huge Budget Cuts And Drops In Customer Loyalty If They Don’t Optimise Now
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Overview
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74% of CMOs have already – or expect to – face cuts to marketing budget or team due to recession
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42% of marketers think customer loyalty will drop in the next 12 months
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40% of marketing teams struggle to prove ROI in the face of cuts, with majority feeling only partly aligned to their CEO
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Fri, Mar 3, 2023
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