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Go Lean Or Go Home: Marketers Face Huge Budget Cuts And Drops In Customer Loyalty If They Don’t Optimise Now

By SALESmanago

SALESmanago
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Overview

Go lean or go home: marketers face huge budget cuts and drops in customer loyalty if they don’t optimise now
 
  • 74% of CMOs have already – or expect to – face cuts to marketing budget or team due to recession 

  • 42% of marketers think customer loyalty will drop in the next 12 months 

  • 40% of marketing teams struggle to prove ROI in the face of cuts, with majority feeling only partly aligned to their CEO


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SALESmanago Ecommerce Marketing Cloud Customer Data

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