IFF Adds Real-Time Consumer Feedback Into Fragrance Creation With Introduction Of AI-Powered Scentchat App

PARIS, Feb. 4, 2025 /PRNewswire/ -- IFF (NYSE: IFF) announces the launch of its new AI-powered research tool, ScentChat™, an instant messaging application designed to enhance the fragrance creation process with the addition of real-time consumer feedback, coupled with qualitative insights. The app connects directly with leading messaging platforms, bridging the gap between consumers and IFF creatives to unlock co-creation opportunities. Using advanced semantic AI and Natural Language Processing (NLP), ScentChat™ provides valuable insights to help develop scents that people love.

"The ScentChat™ tool was specifically developed to enable direct, real-time communication between consumers and fragrance creators via widely used platforms such as WhatsApp and Facebook Messenger," said Valery Claude, senior vice president, Scent Innovation, Creation and Design.

Breaking down barriers to co-creation

Commercial fragrance creation is where art and science meet. On the one hand, it is emotional and highly subjective. On the other, creative development requires precision and technical expertise. Perfumers leverage qualitative consumer data to navigate this complex process. However, gathering timely, authentic sensory feedback and translating that into relevant formulation insights is difficult, time-consuming and costly.

"ScentChat™ mirrors the dual nature of fragrance creation – combining human experience with technology to produce sensational results," said Clotilde Raz, senior manager, Global Human and Consumer Insights – Scent, at IFF. "The app is a huge leap forward, making innovation more efficient, immersive, and impactful. We're already smelling unique, consumer-loved creations from our artists of perfumery, based on this exciting new resource!"

ScentChat™ allows specific research participants to interact with perfumers using already familiar messaging apps. The app takes the feedback and leverages IFF's proprietary semantic and NLP AI algorithms to analyze inputs and instantly generate insight reports from which formulators can make informed decisions about ingredients and many other factors, based on accurate, up-to-the-minute data. This process alone, can remove many barriers typically associated with consumer research, making it a cost-effective, accessible and scalable tool. The app offers an additional benefit by fostering a legitimate sense of community and collaboration with fragrance creators.

Beyond its tangible benefits for co-creation, ScentChat™ also represents a significant leap forward in the application of generative AI and NLP technology to advance the art of perfumery.

Discover more about how IFF opens up the world of scent, for its customers and their consumers, here.

Welcome to IFF

At IFF (NYSE: IFF), we make joy through science, creativity and heart. As the global leader in flavors, fragrances, food ingredients, health and biosciences, we deliver groundbreaking, sustainable innovations that elevate everyday products—advancing wellness, delighting the senses and enhancing the human experience. Learn more at iff.com, X (Twitter), Facebook, Instagram, and LinkedIn.

©2025 International Flavors & Fragrances Inc. (IFF). IFF, the IFF Logo, and all trademarks and service marks denoted with ^TM, ^SM or ^® are owned by IFF or affiliates of IFF unless otherwise noted. All Rights Reserved.

Contact:

Judith Gross

VP, Communication and Branding, Scent

+33630097462

judith.gross@iff.com

SOURCE IFF

First published on Wed, Feb 5, 2025

Enjoyed what you've read so far? Great news - there's more to explore!

Stay up to date with the latest news, a vast collection of tech articles including introductory guides, product reviews, trends and more, thought-provoking interviews, hottest AI blogs and entertaining tech memes.

Plus, get access to branded insights such as informative white papers, intriguing case studies, in-depth reports, enlightening videos and exciting events and webinars from industry-leading global brands.

Dive into TechDogs' treasure trove today and Know Your World of technology!

Disclaimer - Reference to any specific product, software or entity does not constitute an endorsement or recommendation by TechDogs nor should any data or content published be relied upon. The views expressed by TechDogs' members and guests are their own and their appearance on our site does not imply an endorsement of them or any entity they represent. Views and opinions expressed by TechDogs' Authors are those of the Authors and do not necessarily reflect the view of TechDogs or any of its officials. While we aim to provide valuable and helpful information, some content on TechDogs' site may not have been thoroughly reviewed for every detail or aspect. We encourage users to verify any information independently where necessary.

Tags:

ScentChat AI fragrance creation consumer feedback NLP semantic AI perfumery IFF co-creation

Join The Discussion

SKF Reorganizes Its Operations In Argentina By Discontinuing Production At Tortuguitas Plant

BC Tech Announces 2025 Technology Impact Awards Winners; Celebrates Outstanding Innovation And Leadership

Geely Debuts EX5 In The UK, Driving Its Expansion Into Europe's Rapidly-Growing EV Segment

Iron Software Launches $10,000 Developer Writing Contest As Federal Agencies Adopt .NET Solutions For C# Create PDF Workflows

Joget Unlocks Autonomous Productivity Across HR, Procurement, Customer Service, And Supply Chain With No-Code AI Agent Builder