Marketing Technology

Step-By-Step CDP Readiness

By Arm Treasure Data

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Overview

As marketers realize the value of creating more personalized customer experiences without a lot of heavy lifting from IT, enterprise CDPs are enjoying tremendous growth.

In our efforts to help leading enterprises realize the benefits of a CDP, Treasure Data has gathered a wealth of best practices that organizations can use to succeed with CDP systems. Review your organization’s readiness in these three key areas and check off your progress.

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