Marketing Technology

Forrester Consulting Study: 90% Of Marketing Firms Will Capture Zero-Party Data Within A Year

By SALESmanago

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Overview

Almost all entrepreneurs plan to utilize zero-party data to address information deprecation. At the same time, as Forrester’s research shows, less than half know how to use such datasets successfully!

In February 2022, Forrester Consulting surveyed 200 digital marketing decision makers (manager+) focused on customer acquisition.

Read on to know the context of the findings, how entrepreneurs are responding to information deprecation and what they are investing in to leverage zero-party information.

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