Marketing Technology
Forrester Consulting Study: 90% Of Marketing Firms Will Capture Zero-Party Data Within A Year
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Overview
In February 2022, Forrester Consulting surveyed 200 digital marketing decision makers (manager+) focused on customer acquisition.
Read on to know the context of the findings, how entrepreneurs are responding to information deprecation and what they are investing in to leverage zero-party information.
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Fri, Mar 3, 2023
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