
Marketing Technology
Customer Segmentation: The ‘How’ And ‘Why’ Of The Customer Journey
By Arm Treasure Data

Overview
In order to win, they need to use data and technology. While most retailers know they need a sophisticated approach to customer segmentation, many still struggle to understand their customer with a 360-degree view. Many marketers are missing context for their customer profiles – where a shopper is, what device they are on, what time of day/day of week, and even what the weather is like.
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