Marketing Technology

Marketing Buyer’s Guide

By Workfront

Overall Rating

Overview

Marketing departments struggle with analog processes, siloed teams, and burned-out
employees because the technology in place fails to support this modern work demand.
What top-performing enterprises need is a connected, holistic strategy for marketing work
across the digital enterprise. This requires platforms that exist solely for modern work in an
agile organization—work that spans both structured and unstructured forms and connects
marketing seamlessly with the rest of the business.

Ultimately, for enterprises to successfully transform and thrive, marketing needs a better
way of doing business

There are a number of essential functions to consider when purchasing a modern work management platform for your marketing department. This guide seeks to make your decision easier by outlining the main requirements for an extensible, scalable and customizable platform.

See how much more effective you can be by:

Keeping all work in one place
Effectively managing resources
Creating and launching content faster
Aligning strategy to business goals

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Tags:

Marketing Resource Management SoftwareWorkflow Management Software

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Marketing Technology