Marketing Technology

2020 Econsultancy Digital Trends Report

By iSchools

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Overview

The Digital Trends 2020 survey closed with more than 12,500 responses worldwide!

The results are in for 2020 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data ownership and compliance are top-of-mind. And technological advances are an exciting prospect for many. But some need more guidance to understand the benefits for their business. Disc what your top digital priorities for 2020 should be with the 2020 Digital Trends report by Econsultancy in association with Adobe.

4 KEYPOINTS

Key topics that you’ll read more about in this year’s report:

Optimising customer experience and delivering personalised experiences in real time.
Using data better for smarter audience segmentation and targeting.
Be wary of walled gardens. Control and own the data, and always be compliant.
Automation is the future. Understand the benefits, learn how to use it.

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Customer Experience (CX) Software2020 Econsultancy Digital Trends

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