Marketing Technology

KFC Wins Back Lapsed Customers, Sees A 3X Growth In Customers Won Back

By Mirum

Overall Rating

Overview

Since the start of the lockdown, a lot of people shifted toward online aggregator apps. While these apps saw a sizable jump in revenue with this shift, branded fast-food diners like KFC had to rely heavily on them to retain their customers.

To keep pace with the increasing demand for online services in India, KFC India decided to update its app. However, despite the effort, customers were observed to be interacting very little with the app. Over a period of 6 months, even everyday customers were being lost partly due to inertia and some early user experience issues. KFC India wanted to bring back lost customers to the app. Hence the KFC Winback journey began as a campaign to re-engage old KFC customers.

This case study explores how KFC utilized marketing automation to successfully win back and reactivate dormant customers, resulting in a 3X increase in the percentage of successfully won back customers.

Note: By clicking on Continue To Read or Download, you consent to receive personalized communications from Mirum regarding their offerings, products, and services via email and telephone. You also agree to comply with Mirum's Privacy Policy. You have the option to opt out of these communications at any time.

Continue Reading Here

Enjoyed what you've read so far? Great news - there's more to explore!

Stay up to date with the latest news, a vast collection of tech articles including introductory guides, product reviews, trends and more, thought-provoking interviews, hottest AI blogs and entertaining tech memes.

Plus, get access to branded insights such as informative white papers, intriguing case studies, in-depth reports, enlightening videos and exciting events and webinars from industry-leading global brands.

Dive into TechDogs' treasure trove today and Know Your World of technology!

Tags:

KFC Customer Behavior User Engagement Customer Acquisition Customer Data Analysis

Join The Discussion

- Promoted By TechDogs -

Marketing Technology