What Is Gartner Magic Quadrant (Gartner MQ)?

The Gartner Magic Quadrant (Gartner MQ) chart lets you know if a technology product is worth buying. If you're confused, don't worry—so are the people who make these things. Gartner has identified the ten key capabilities that matter most when selecting a vendor. These capabilities include the ability to solve a particular problem, the vendor's go-to-market strategy, the vendor's ability to execute, the vendor's product or service, the vendor's vision and future of the industry, the vendor's position on the Gartner MQ, the vendor's culture, the vendor's relationship with Gartner, and the vendor's team and leadership. Before purchasing a specific technology product, service, or solution, the Gartner MQ evaluates the vendor. It's like the MCAT of business. The Gartner MQ uses four categories to measure healthy vendors' performance: Market Presence, Market Fit, Market Knowledge and Market Strategy. Together, these categories make up the acronym 'MQ.' Just like in school. You can only get an A+ if you're at the top of your class. The same goes for vendors regarding the Digital Transformation Maturity Model (DTM). The model is a quadrant system that helps companies understand where their vendor partners fit in their digital transformation plan framework. The vendor world is a prominent place. And it's getting bigger. To help you navigate the vast landscape of vendors, we've divided them into four simple quadrants: Leaders, Challengers, Visionaries and Niche players. Leaders are ranked at the top of the matrix and score higher on both criteria. These vendors have established businesses with large customer bases and strong market positions. Challengers are close to or on par with leaders. They tend to lack vision but have the potential to transform into leaders if plans are improved. Visionaries are usually smaller companies with promising concepts; however, these vendors cannot execute such visions. Niche players are typically startups or newer companies lacking both vision and execution.