Email marketing is a structure of digital marketing that concerns sending promotional, transactional, or other types of messages to a group of people via email. It's a way for businesses to reach their customers and prospects where they're already spending a good chunk of their time: their inboxes. The key to a successful email marketing campaign is to write interesting and interesting messages to get people to open them. This means dividing your email list into groups, testing subject lines and content with A/B testing, and looking at the results to improve your next campaign. To get started with email marketing, you'll need a few things: an email marketing service provider, an email list, and a plan for what types of messages you want to send. There are many different email marketing service providers, each with features and pricing plans. Some popular options include Mailchimp, Constant Contact, and Hubspot. Once you've chosen a service provider and set up your account, it's time to build your email list. You can do this by gathering email addresses from your website and your social media followers or through opt-in forms. It's important to only send emails to people who have explicitly given you permission to do so, as sending unsolicited emails (aka spam) is not only annoying, but it can also harm your sender's reputation and get your account flagged or even shut down. Now that you've set up your email list and service provider, it's time to start crafting your messages. You can send many different types of emails, including newsletters, promotional emails, transactional emails, and more. That's the basic idea of email marketing! Of course, there's more to it than that, but these are the key concepts you'll need to get started. Happy emailing! #emailmarketing #digitalmarketing #emaillist #promotionalemails #transactionalemails #A/B testing #calltoaction #segmentation