OpenAI Partners With Media Giant Condé Nast And More Updates

In the last few months, generative artificial intelligence (GenAI) leader OpenAI has struck partnerships with numerous publishing and media companies, including TIME, NewsCorp, Reddit and more.

Ahead of such partnerships, the artificial intelligence (AI) technology leader collaborated with Apple, launched its generative AI-powered search engine, SearchGPT, to rival Google, acquired two companies back-to-back to infuse powerful real-time analytics database capabilities and infrastructure enhancements to its operations, products and services.

Now, OpenAI has announced a new partnership with leading media giant Condé Nast, which is set to boost its products and services.

So, what did OpenAI reveal about its new partnership? Let’s explore!
 

What Is The OpenAI And Condé Nast Partnership About?

 

• Through a news release published on its website, OpenAI announced that it has entered a multi-year partnership with Condé Nast.

• This will allow OpenAI to display content from top brands such as Vogue, The New Yorker, Condé Nast Traveler, GQ, Architectural Digest, Vanity Fair, Wired, Bon Appétit and more, within ChatGPT, SearchGPT and other products.

• The partnership will allow OpenAI to test new search features that make finding information and reliable content sources faster and more intuitive through its SearchGPT prototype.

• The move comes as Condé Nast recognizes that GenAI is “rapidly changing ways audiences are discovering information” and it remains important to meet them where they are.

• The announcement comes soon after the publishing house revealed it has appointed Elizabeth Herbst-Brady as Chief Revenue Officer, who will assume the role at the end of September.

• Herbst-Brady comes with the experience of having led revenue and advertising teams with some of the largest media and technology brands including Verizon, Snap, Viacom and Yahoo!, where she was chief revenue officer and general manager, Yahoo DSP.

 

What Did OpenAI And Condé Nast Executives Say?

 

• Brad Lightcap, COO, OpenAI, said, “We’re committed to working with Condé Nast and other news publishers to ensure that as AI plays a larger role in news discovery and delivery, it maintains accuracy, integrity, and respect for quality reporting.”

• Roger Lynch, CEO of Condé Nast, said, “I’m pleased to share with you that we are entering a multi-year partnership with OpenAI to expand the reach of Condé Nast’s content.”

• “This partnership recognizes that the exceptional content produced by Condé Nast and our many titles cannot be replaced, and is a step toward making sure our technology-enabled future is one that is created responsibly.”

• “It is just the beginning and we will continue what we started in Washington earlier this year - the fight for fair deals and partnerships across the industry until all entities developing and deploying artificial intelligence take seriously, as OpenAI has, the rights of publishers.”

 

What Did OpenAI Announce About GPT-4o?

 

• Through a news release published on its website, OpenAI announced that it has launched fine-tuning for GPT-4o, a much-requested feature for developers.

• The AI company will also offer 1 million training tokens per day for free for every organization through September 23.

• Fine-tuning will be available to all developers across all paid usage tiers.

• This includes the release of GPT-4o mini for fine-tuning, which will also be available on all paid usage tiers.

• However, GPT-4o mini will come with 2 million training tokens per day for free through September 23.

• This allows developers to fine-tune the state-of-the-art AI model with custom datasets to get higher performances at lower costs.

• “Fine-tuning enables the model to customize [the] structure and tone of responses, or to follow complex domain-specific instructions.”

• Addressing data privacy and safety concerns, OpenAI clarified that fine-tuned models and business data remain under the control of the business.

• Furthermore, it implemented layered safety mitigations for fine-tuned models to ensure they aren’t being misused.

Do you think these moves will help OpenAI grow its customer base and help it retain a leading position in the AI industry? Do you think the company's competitors need to make similar moves?

Let us know in the comments below!