You may have heard the term "URL rewriting" before, but what exactly? If you've ever been to a website and tried to open a new tab, you may have noticed that the URL of that site changed. URL rewriting is a process that modifies and you know when you're on the internet and just browsing and minding your own business and looking at cute cat videos? Then suddenly, WHAM! Do you get sucked into a weird vortex of ad pop-ups and spyware that makes your computer run like it's on fire?That's because of URL rewriting. URL rewriting is a process of modifying the address of a web page to something that makes sense for a particular situation; let's think about how you own a business and want to create a new landing page for your products; instead of using a URL like: example. com/index.html, you can rewrite the URL to something like: example. com/shop. You can see how the URL rewriting makes sense and makes the page easier to find and read. In the context of the internet, URL rewriting is often used to create a more "search engine friendly" site. Find out more about URL rewriting here. For the longest time, web admins have had to code their URLs to make them more readable and accessible for users to type into the URL bar. Now there's a better way! With URL rewriting, you can easily create any word or phrase into a clickable link without writing any code. All you need is a "rewrite engine" that automates the whole process for you and guess what? We have just such an engine! You can use it on any site with WordPress or Drupal, and it will make your life so much simpler when creating links for your site visitors.