5 Must-Use Email Marketing Strategies For Successful Campaigns

By TechDogs Editorial Team

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Overview

Arrival, the 2016 sci-fi movie, centered around aliens who visited Earth to share information with the human race. In the movie, twelve extraterrestrial spacecraft visit our planet, each settling over different locations around the world.

Don't worry, we will not reveal any spoilers! The main intention of the aliens was to communicate with the right people on our planet. Once they found them, a linguist and a theoretical physicist, they began communicating, providing us with their invaluable and beneficial information.

You may be engrossed in the movie's storyline unless you're an email marketer - we bet you're thinking how much easier it would have been on email!

It’s unclear if the aliens had email technology but given their futuristic spacecraft and advanced technologies, they surely could’ve figured out a way to create an Earth-based email account.

Then they could have simply used Email Marketing Strategies to personalize their emails and target the right people no matter where in the world they were, as long as they had an internet connection!

Unlike aliens, businesses use similar strategies to reach the right customers in the most suitable and convenient manner. This is why you’ve arrived here so that we can impart invaluable and beneficial information. So, read on and explore the top 5 Email Marketing Strategies to deliver successful campaigns every time!

It’s a fast-paced world and people are always on the move. From transportation to communication and from shopping to entertainment, everything is quicker than it was just a decade ago. What’s more, with each passing day, it just gets better and faster!

Additionally, it’s not just the speed but also the scale – customers now have the luxury of choosing where to spend their money, with numerous options readily available to them. This also means that businesses need to ensure they provide their customers with superior experiences both pre-purchase and post-purchase.

This includes their marketing and communication efforts, be that SMS, in-app messaging, push notifications or email. Today, we’re going to focus on email communication and how businesses can enhance customer experiences using this channel.

Email Marketing Strategies play an important role, considering that over half the world’s population (4.48 billion people, as of 2024) uses email. Moreover, marketers report an average email open rate of 46-50%, giving it an edge over other communication channels.

This is why we, at TechDogs, bring you the top 5 Email Marketing Strategies you can use to achieve successful campaigns. Read on!

What Are Email Marketing Strategies?

Strategy (noun) is defined as “a plan of action designed to achieve a long-term or overall aim.”

Email Marketing Strategies look to do the exact same. They help businesses build successful email campaigns with the right content delivered to audiences at the right time to create healthy customer relationships over time and drive revenue.

Simply said, businesses leverage email marketing services to provide quality outreach to customers. However, that’s easier said than done. Coming up with the right strategies is critical and often involves using a range of techniques to find the optimum one for their campaigns.

Over time, these techniques change, rely on new technologies or are blended with different strategies to enhance the success of email marketing campaigns.

So, ready to explore these out-of-the-world Email Marketing Strategies?

Top 5 Email Marketing Strategies For Successful Campaigns

It’s quite clear that Email Marketing Strategies are vital to ensure businesses connect with the right audience at the right time and in the right way. These strategies outline their goals and techniques to capture leads, engage customers and provide better experiences, while also meeting marketing goals and maintaining brand perception.

So, without further ado, we present to you 5 Email Marketing Strategies you must know to deliver successful campaigns!

Strategy 1: Personalize Your Content

Each person has a unique email address, why shouldn’t their email interactions be unique?

Email personalization helps businesses boost customer engagement and organizational success. By adding a personal touch, such as addressing recipients by their name, emailing them on their birthdays, welcome notes, etc., businesses can enhance the effectiveness of their emails.

Furthermore, tailoring emails to individual preferences demonstrates care for customers, fostering brand loyalty and awareness. This is evident through Campaign Monitor’s data, which finds that personalized emails increase conversions by 10% and click-through rates by 14%.

Another key factor of personalization is customer segmentation. Not all the customers of a business are at the same stage of the conversion lifecycle. Here personalization comes from targeting specific audience segments based on factors such as past purchases, interests, stage of the buying journey and more.

Product recommendations and suggestions go a long way toward personalizing customer experiences. Don’t believe us? Just ask Amazon, for whom over 35% of all product sales come from personalized recommendations!

Offering a prospective customer a discount on a product they like will make them feel valued and is likely to increase their platform preferences, resulting in enhanced engagement and long-lasting relationships. #PersonalizeYourEmails

TechDogs-"Top 5 Email Marketing Strategies For Successful Campaigns"-"A Meme Showing How Customers Dislike Emails With No Personalization"

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Strategy 2: Automate And Run Trigger-based Emails

Communication can be a tough task, especially considering there are so many modes.

This is why it’s important to send the right messages at the right time – and this is where automation is every email marketer’s best friend. Businesses can automate communications such as sending welcome emails to new members, reminders about abandoned items in their cart, newsletters to keep them updated about the latest offers, upcoming discounts, promotions, etc.

This not only maintains continuous contact with customers but also helps businesses streamline their efforts to enhance ROI, conversions and drive efficiency. Data even shows that welcome emails offer an open rate of 50% and click-through rates (CTR) of almost 30%.

Automation used for campaign management comes with trigger-based emails that are sent out when pre-set conditions are met. In the case of new or inconsistent subscribers, businesses can send reminder emails with content that the prospect might like to direct them to the business website or app.

Businesses can also set up multiple communication styles and triggers based on behavior (how subscribers interact with the business), demographics (holidays, birthdays, etc.) or time-sensitive information (reminders of subscription expiration, time to re-order items, etc.) #AutomateYourEmails

Strategy 3: A/B Tests Are Your Best Friend

In The Matrix, Neo was offered 2 pills: red and blue. Red would show him the truth outside the simulated world, while blue would allow him to return to the simulation. Real life doesn’t give us this choice but email marketing does!

A/B testing can be used by businesses to experiment with different types of content and subject lines using the same email. The idea is to see which performs better for the target audience and in which direction a business should proceed with future emails.

Businesses can test if questions and numbers in subject lines work better than short and assertive ones. Alternatively, they can test if emoticons in the email body copy garner more interest or discourage readers.

This technique can be extended to test responses on elements such as email subject lines, copy, CTAs (call to action), design, inclusion of links, mailing time, various kinds of content (blogs, newsletters, case studies, videos), discount information, unique styles and more.

The best way to go about this is to change one element at a time to understand what’s working. Ultimately, businesses can mix and match to find the optimum performance of their emails. This method also helps test what kind of personalization works with different segments and demographic groups. #ABTestYourEmails

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Strategy 4: Make Your Content Mobile-friendly

It’s a busy life and people are always caught up in running around trying to make a life for themselves. Their best friend through all this? Their smartphone, duh! From the time they wake up to the time they sleep, they check their smartphones about a thousand times (exaggerated for effect – we hope!).

This includes checking emails on mobile devices. The problem businesses face here is that customers are spoilt for choice. If an email they receive isn’t easily readable or clear to view on mobile devices, they may skip the email and move on to a competitor’s email that offers a better digital experience.

We’ll let the numbers do the talking here. Reports find that 42% of users delete emails that aren’t optimized for mobile viewing. That’s almost half! It’s a significant loss for businesses that don’t optimize their emails for mobile devices, considering around 40% of emails are opened on such devices.

Moreover, Yesmail finds that the average revenue per mobile email is $0.40 or over 4 times what desktop email clicks bring in. Furthermore, 50% of users have used the mobile website to make purchases after seeing promotional emails on their phone.

To ace this game, businesses need to keep their emails short, concise and clear, while also using mobile device-optimized designs and content. #MobileFriendlyEmails

Strategy 5: Track Your Metrics

We’ve thrown a lot of numbers at you to impress you. Did it work?

In the same way, businesses must understand if they managed to impress their target audience by tracking campaign performance to learn areas of improvement. Once again, A/B Tests Are Your Best Friend (see strategy 3).

This includes:

Open Rates

Businesses can compare the performance of campaigns to assess their reach and which audience segments were best reached and what content worked best.

Bounce Rates

Businesses need to understand if people skipped their emails and why. This could be done by gathering insights into errors with email lists, content problems, delivery issues, technical glitches or others.

Unsubscribe Rates

Some customers don’t like getting emails as it clogs up their inbox. Could this be a reason why a customer unsubscribed or was it that the content used wasn’t mobile-friendly? Businesses can get answers to such questions to improve their email campaigns.

Signups

Most emails have a CTA directing readers to a landing page. Did they land properly or just hover in the air like the spacecraft from Arrival? Did they even visit the planet the email was sending them to or were they in a completely different galaxy? Reviewing data about signups reveals challenges to creating a successful email marketing campaign.

An important factor in tracking metrics is that the sample size should be effective. Businesses need to clean their email lists by removing email addresses that are unresponsive, unsubscribed, bouncing or moving emails to spam. This will ensure that the metrics truly reflect their email marketing audience.

TechDogs-"A Meme Showing How Tracking Metrics Can Help"

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Signing Off

So, we’ve arrived at the end of the story of how businesses use Email Marketing Strategies to connect with their current and prospective customers by using various techniques to provide pleasing digital experiences through emails.

Businesses should consider exploring these 5 Email Marketing Strategies, in their entirety or in a mix that suits their requirements to enjoy successful marketing campaigns.

Remember, the aim is to brew the right blend of strategies to ensure businesses can accrue the most out of their email campaigns, be that in terms of ROI, engagement, conversions or brand value. Keep experimenting with your email marketing strategy – who knows, maybe adding personalized memes can deliver a successful email marketing campaign!

Frequently Asked Questions

What Are Email Marketing Strategies?

Email Marketing Strategies refer to plans of action designed to achieve long-term or overall aims in email communication. These strategies involve delivering quality content to desired audiences, aiming to build and maintain healthy relationships over time while driving revenue. Implementing Email Marketing Strategies often entails using a variety of techniques to optimize campaign performance, which may evolve or adapt over time.

How Can Businesses Personalize Their Email Marketing Campaigns?

Personalizing email content is crucial for boosting customer engagement and organizational success. Businesses can personalize emails by addressing recipients by their names, sending birthday greetings, or tailoring content based on individual preferences and past interactions. Segmentation plays a key role in personalization, allowing businesses to target specific audience segments with relevant content, product recommendations and offers. Personalized emails have been shown to increase conversions and click-through rates, fostering brand loyalty and awareness.

Why Is Mobile-friendliness Important In Email Marketing?

Ensuring that email content is mobile-friendly is essential in today's digital landscape, where mobile devices are ubiquitous. With a significant portion of emails being opened on mobile devices, businesses risk losing engagement if their emails are not optimized for mobile viewing. Reports indicate that a considerable number of users delete emails that aren't mobile-friendly, highlighting the importance of delivering clear, concise and accessible content. By optimizing emails for mobile devices and using mobile-friendly designs and calls-to-action (CTAs), businesses can capitalize on the opportunities presented by mobile email engagement.

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Tags:

Email Marketing SoftwareEmail Marketing Services Email Marketing Strategies Email Marketing Content Personalization Automation Triggers A/B Testing Mobile-friendly Tracking Metrics Marketing Strategies Top 5 Email Marketing Strategies

Join The Discussion

Email Marketing Services

5 Must-Use Email Marketing Strategies For Successful Campaigns

What Are Email Marketing Strategies?

Top 5 Email Marketing Strategies For Successful Campaigns

Strategy 1: Personalize Your Content

Strategy 2: Automate And Run Trigger-based Emails

Strategy 3: A/B Tests Are Your Best Friend

Strategy 4: Make Your Content Mobile-friendly

Strategy 5: Track Your Metrics

Open Rates

Bounce Rates

Unsubscribe Rates

Signups

Signing Off

Frequently Asked Questions

What Are Email Marketing Strategies?

How Can Businesses Personalize Their Email Marketing Campaigns?

Why Is Mobile-friendliness Important In Email Marketing?

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