Email Marketing Services Demystified

By TechDogs Editorial Team

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Overview

We live in a world where almost every individual possesses an email ID - be it for organizational communication or personal use. In fact, the old phrase 'drop me a line' (literally write me a few lines and drop the letter in a mailbox) has been modernized to 'drop me a mail.' That's how powerful and omnipresent emails are in today's digital world.

Why not? 'Dropping an email' is probably the most convenient and effective way of reaching out to a broad audience, as this channel of communication is highly personalized and target oriented. It is only a matter of time before companies start figuring out ways to make email marketing as their primary branding tool. So, what is it that makes email marketing so effective and how exactly does it work? What about the Email Marketing Services? What's their role? Answers to all that and more in this article.

TechDogs-Say Hello To "The Digital Postman"-Email Marketing Services

Remember the mail that dropped into your inbox the minute the clock struck 12:00, marking the beginning of your most special day? "It's your birthday! You are special to us and on this special day, let's celebrate together!" The ecstasy this email brings is subtle yet effective. You feel important and cared for. The rest of the day goes by with unlimited emails pouring in, telling you about discounts and offers ear-marked for you on your special day. Even your HR department sends a mail to make you
feel like an important asset to the organization.

Similarly, those timely bulk emails that drop into your inbox sensationalizing an upcoming sale or those messages telling you about a new outlet opening in your city. They are intended to create a sense of excitement and acquaint you with something that might interest you but could be unaware of. This indeed is the crux of email marketing.

Email marketing, in a nutshell, is the act of sending targeted emails to your customers through automated email marketing software, it could be a part of email marketing campaign but the primary purpose of which is to forge a bond that is beyond that of a customer and marketers. It is an effective way to complement your brand by becoming more inclusive and customer centric. The trend of email marketing is not recent as we will now be unraveling the mystery that all started with the (Internet) big bang, BANG!

So, What Is Email Marketing Services All About?

What would you do when you need to communicate with a wide audience, publicize your services or promote a new product?

Yes, you got it right! email marketing is the answer.

Email marketing is a form of direct digital marketing that lets you advertise your products or services through targeted emails. It is one-to-many correspondence from a business to a mailing list of clients and prospective clients. This email marketing tool makes your customers aware of emerging or popular products and also lets you customize your marketing strategies accordingly.

While that’s all about ‘what is Email Marketing’, let’s scratch the surface of ‘What is an Email Marketing Service’?

Email Marketing Service provider offers a service-based cloud software that is created to reduce human marketing efforts. Email marketing software such as Mailchimp, Drip, AWeber, Constant Contact and Elastic Email are some common ones. They provide you with cutting-edge automation feature to help you execute an email campaign right from scratch. They help you design the

content, add graphics, write subject lines and put catchy Call to Action (C.T.A.) buttons for live chat (basically create email templates) - all just as easily as you snooze your morning alarm.

They are easy to use and implement. So, if you're a budding company looking to create a niche in the market or a giant enterprise that wishes to expand its footprint, this email marketing platform can help you create remarkably effective email campaign. What's more, you can do so without having to lock horns with the dread of coding.

If you thought that was cool, wait till you learn more about the fascinating history of email marketing.

Let’s Travel Back In Time

It must be awkward to imagine an era without the Internet (50's kids will remember, though). Still, there was indeed a time when the Internet had not been invented and electronic communications were sent on The Advanced Research Projects Agency Network (ARPANET). This network was the predecessor to the modern Internet.

Ray Tomlinson sent the first-ever email on ARPANET 42 years ago but the ball was set rolling by Gary Thuerk, who started the first mass emailing campaign in 1978. (Agreed, it was only a few hundred email list but considering the times, it was indeed "mass" mailing!)

The advent of the Internet in 1991 introduced us to Hyper Text Markup Language (HTML) emails. This gave us the privilege to modify font sizes, italicize and even add images to the earlier mundane text emails. Soon came email clients such as Hotmail, Yahoo!, AOL etc., which gave rise to responsive emails that could adapt to screen resolutions of desktop, phones and tablets.

By the mid-2000s, thanks to predictive intelligence, we had come from a mere "Hi Suzi" to "Suzi, you bought this, so you may also like this and you should buy this before Friday for the best discount." From simple text emails that dropped into your inbox to interactive emails that track when and how often they were opened - email marketing has become the fundamental way for small business to establish brand awareness, inform your readers, turn potential customers to loyal, lifetime customers and much more.

Features And Benefits Of Email Marketing Services

Email marketing is like new-found love-- they steadily creep into your personal space, attract you, speak a few words of concern and affection, only to leave you thinking. For instance, an email from Netflix reads, "Rewind, Replay, Rewatch. Replay your favorite moments or watch these trending ones from the beginning." Do you see that? How beautifully Netflix drops a feature element of nostalgia in your inbox by reminding you of your favorite shows. Now, you might not watch something new but you will indeed develop the urge to go back and watch those ever-refreshing episodes of The Big Bang Theory you watched last weekend. That is what email marketing truly is. It is steady, it is slow and it is personal. None of that is possible without high-end Email marketing software.

Let's not forget that email marketing has a monetary aspect too, i.e., selling one's free plan services or even products. Email marketing software also sent campaigns through these tools which are meant to deliver recent offers, discounts, product information or new services to ensure that customers are kept well-aware (and to capitalize on their FOMO).

From personalized emails content and pre-defining, the time slots, to monitoring click-through-rates and gathering metrics, email marketing service tools could be your one-stop-shop for building a direct line of communication with your potential buyers. Not just that, email marketing service tools enable you to keep track of your most active and engaged subscriber, identify patterns, trends and potential new markets. All of this makes email marketing strategy very cost-effective.

Apart from the ones we mentioned above, the most prominent features offered by a good Email Marketing Service provider include:

Email automation.
Build emails in HTML and CSS format.
Powerful integrations with API to improve email capabilities and workflows with mobile apps, social apps, or loyalty programs.
Compliant with CAN-SPAM Act of 2003.
Advanced list maintenance.
Real-time reports about email opens, bounces, click-throughs, etc.
Offers A/B split tests to test variations of your email marketing campaign.
Offers social media integration.
Allows multi-user accounts.

Importance Of Investing In An Email Marketing Service Provider

No one is unaware of the ubiquity of the Internet today and there is no doubt that modern Internet surfers are actively using email campaign as the primary form of communication. They are reading them, sending them and, most importantly, engaging with marketing messages from businesses. At a time when the start-up culture is booming and newer industries are also expanding, companies are widely leveraging email marketing software. They are eagerly tapping into such marketing automation tool to reach potential masses who are willing to read and engage with their content and services.
In short, email marketing platform is every marketer's preferred choice of marketing tool. Not only promotional emails, you can send out bulk emails, personalized emails, transactional emails, welcome email, also can add up email contacts along with creating separate subscriber's list to send individual automated email campaign. Keeping all that in mind, investing in an email marketing service provider will definitely benefit your business.

What The Future Has In Store For Email Marketing Services

Recent innovations such as interactive email templates and intricate methods of personalization and segmentation have helped increase the lifeline of emails for the future. Companies are now transcending from personalization to humanization, where they are continually trying to up their game to establish a humane touch through their emails. If combined with Artificial Intelligence (A.I.), search engine optimization, lead generation and drip marketing campaigns, Email Marketing can become smarter with optimized send times and personalization to a 'hyper' level based on demographics and predictive behavior.

Tell us you don't relate with this:

You open your computer and straight-up open your email account. You browse through the mails when you see a promotional email. The subject line says 'Jane Doe, your dream Europe trip can now be a reality!' You click on it and bam! You entered a whirlwind of airline offers and hotel deals that can make your trip super cheap. The very moment you read the subject line and did not delete the email, the branding company won and that, friends, is the result of a powerful Email Marketing Services.

Frequently Asked Questions

What is email marketing and how does it work?

Email marketing is a form of direct digital marketing that enables businesses to reach a wide audience by sending targeted emails. These emails can publicize services, promote products, or communicate important information to customers and prospective clients. Through email marketing, businesses can tailor their messages to specific segments of their audience, ensuring that recipients receive content that is relevant and engaging to them. Email marketing services provide the tools and software necessary to create, automate, and analyze email campaigns, making it easier for businesses to connect with their audience effectively.

What are the features and benefits of email marketing services?

Email marketing services offer a range of features designed to streamline the process of creating and managing email campaigns. These features include email automation, HTML and CSS email design capabilities, integrations with other tools and platforms, compliance with regulations such as the CAN-SPAM Act, advanced list management, real-time analytics, A/B testing, social media integration, and multi-user accounts. By leveraging these features, businesses can create personalized, targeted email campaigns that drive engagement and conversions. Additionally, email marketing services provide valuable insights into campaign performance, allowing businesses to optimize their strategies and achieve better results.

Why should businesses invest in an email marketing service provider?

Investing in an email marketing service provider offers several benefits for businesses looking to expand their reach and drive growth. With the ubiquity of email as a primary form of communication, businesses can leverage email marketing to connect with potential customers and engage with their audience effectively. Email marketing services provide the tools and resources necessary to create professional-looking email campaigns, automate processes, and analyze performance metrics. By investing in an

email marketing service provider, businesses can improve their marketing efforts, build brand awareness, and drive revenue through targeted and personalized email campaigns.

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