Artificial Intelligence
DoorDash Bets Big On AI To Transform Merchant Growth & Online Presence
Updated on Tue, May 5, 2026
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The company's new suite of AI tools are aimed at helping merchants onboard faster, improve their digital storefronts, and drive growth across multiple channels with minimal manual effort.
TL;DR
- AI onboarding cuts setup time by over 35%
- New photo tools enhance menu visuals instantly
- Video Library enables shoppable content
- AI websites and marketing tools boost conversions and repeat orders
“At DoorDash, we’re constantly building tools to help merchants succeed, from their very first day on the platform, to every order after,” said Brian Tolkin, Head of Merchant Product at DoorDash.
“These new tools reflect our belief that the right technology should remove friction, not add it, so merchants can focus on what they do best: making great food and delivering incredible customer experiences.”
DoorDash Simplifies Merchant Onboarding With AI Automation
Getting online is often a hurdle for small businesses, but DoorDash is streamlining that process with an AI-powered onboarding experience that significantly reduces friction.
The system pulls key information directly from a merchant’s existing website, including menu items, store hours, and images. Instead of manually inputting data, merchants can simply review and tweak the AI-generated listing before going live.
This shift transforms onboarding from a fragmented, time-consuming process into a guided, intuitive flow. According to DoorDash, merchants can now launch over 35% faster, accelerating their path to reaching customers.
AI Photo Tools Help Restaurants Create High-Converting Menus
Visual appeal plays a major role in food ordering decisions, and DoorDash is leaning into that with upgraded AI-powered image tools.
The platform now offers a unified editing experience across web and mobile, featuring tools like AI Retouch, which cleans up backgrounds and enhances lighting, and AI Replate, which upgrades presentation with professional-grade styling.
Another feature allows merchants to match the visual style of different menu items, ensuring consistency across listings. These tools aim to eliminate the need for costly professional photography while improving conversion rates.
Since launching similar capabilities last year, DoorDash reports that millions of images have already been enhanced, contributing to better performance for merchants.
Video Library Turns Content Into Direct Orders
DoorDash is also tapping into the growing influence of video content with its new Video Library feature.
This centralized hub allows merchants to upload and manage videos directly within the Merchant Portal. These videos can be tagged with specific menu items, enabling customers to order directly from what they see.
Beyond engagement, the feature provides performance insights such as views, sales driven by videos, and new customer acquisition. By integrating video into the shopping experience, DoorDash is helping merchants create more dynamic and interactive storefronts.
AI Websites And Direct Ordering Tools Drive Higher Conversions
Expanding beyond its marketplace, DoorDash is enhancing its Commerce Platform to support merchants’ own direct ordering channels.
A standout feature is AI-powered website creation, which allows merchants to instantly generate branded, SEO-optimized websites using existing DoorDash data. What previously took hours can now be completed in minutes.
These websites are already showing strong results, with average conversion rates nearing 10%, according to the company.
Alongside this, DoorDash is introducing AI-driven marketing tools that automate email campaigns and tailor outreach based on occasions like holidays and local events. This reduces the need for manual campaign creation while helping merchants stay connected with customers.
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DoorDash Positions AI As A Growth Engine For Merchants
With these updates, DoorDash is positioning AI as a core driver of efficiency and growth for businesses on its platform.
From onboarding and content creation to marketing and direct sales, the company’s latest push reflects a broader strategy to reduce operational complexity while unlocking new revenue opportunities.
As competition in food delivery intensifies, these tools could give merchants a critical edge in attracting and retaining customers across channels.
First published on Tue, May 5, 2026
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