OpenAI’s Sora App Struggles After Its Stellar Launch

OpenAI’s Sora app, which initially saw strong performance following its launch, is now facing a decline in both mobile downloads and consumer spending.

TL;DR

Sora app experienced strong initial engagement.
Recent data reveals a significant drop in downloads and consumer spending.
Changes to app mechanics and the copyright model have coincided with the decline.

Following its successful launch, the Sora app quickly gained attention, achieving impressive download numbers. However, recent data suggests a marked decline in both app installs and in-app consumer spending, indicating a slowdown in engagement.

This shift follows changes made to the app’s mechanics. Initially, the app allowed users to generate videos featuring well-known characters, which contributed to its early popularity. However, after facing legal concerns from Hollywood studios, OpenAI adjusted the app’s copyright model from opt-out to opt-in.

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This modification has coincided with the decline in user engagement, though it cannot be conclusively stated that it was the sole factor. OpenAI has not released a public statement outlining next steps for the app or any specific plans to address the decline.

The company has not provided any official confirmation regarding the effectiveness of its partnership with Disney to offer content creation involving Disney characters, and there is no public evidence indicating a significant recovery in engagement.

First published on Fri, Jan 30, 2026

Amisha Dash

Senior Tech Journalist TechDogs

Amisha Dash is a young writer with a growing focus on AI-driven content and digital storytelling. She enjoys breaking down complex ideas into clear, engaging narratives across articles, social media posts, and the latest tech news. Driven by curiosity and creativity, Amisha explores how AI is shaping the way people consume and interact with content. She brings a fresh, experimental approach to her writing, creating stories that feel relevant, accessible, and engaging for today’s readers.

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Tags:

Sora appOpenAImobile downloadsconsumer spendingDisney dealAI videos

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