Artificial Intelligence
Netflix Acquires InterPositive To Enhance Filmmaking With AI!
Updated on Fri, Mar 6, 2026
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The challenge has always been balancing technology with human creativity and ensure the story still feels personal and authentic. Well, now, Netflix is taking that idea further.
TL;DR
- Netflix has acquired InterPositive, the filmmaking tech company founded by Ben Affleck.
- The tools support filmmakers without replacing human creativity.
- Affleck joins as Senior Advisor, and his team will work within Netflix’s tech division.
With InterPositive, filmmakers get AI that supports their work while keeping their creative decisions in their hands.
“I knew I had a responsibility to my peers and our industry, to protect the power of human creativity and the people behind it. In creating InterPositive, I sought to do just that,” Affleck said. His team built AI models that understand how films are made, from lighting and missing shots to background changes, tools that support filmmaking without replacing the creative decisions humans make.
“I couldn't be happier for this work to continue with the team at Netflix, and look forward to providing the broader creative community with access to what we build and the future we're working towards together,” Ben added.
Elizabeth Stone, Netflix Chief Product and Technology Officer, said, “Our approach to AI has always been focused on meaningfully serving the needs of the creative community and our members. The InterPositive team is joining Netflix because of our shared belief that innovation should empower storytellers, not replace them.”
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Bela Bajaria, Netflix Chief Content Officer, added, “Ben and his team at InterPositive are part of a long tradition in our industry of artists leading the way in how innovation is used in storytelling. Their work is about giving filmmakers more choices, more control and more protection for their vision. We’re excited to build on that legacy together, with creators and their artistic intentions at the center of everything we do.”
The acquisition shows Netflix is serious about making technology work for people, not the other way around. By combining InterPositive’s filmmaker-first AI tools with Netflix’s experience in scaling tech, the platform is giving creators smarter, practical tools that let them focus on telling great stories.
First published on Fri, Mar 6, 2026
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