Facebook Launches ‘Your Algorithm’ to Let Users Customize Feed With AI

For years, Facebook has relied on what users like, watch, and comment on to figure out what they want to see. Now, Meta wants users to tell its algorithm directly.

On October 13, 2026, Meta introduced Your Algorithm, an AI-powered feature that lets Facebook users customize recommendations across Feed and Reels by describing their interests in everyday language.

The interesting part? Users no longer need to rely entirely on their browsing behavior to influence what appears next.
 

TL;DR

 

• Meta has launched Your Algorithm, allowing Facebook users to personalize Feed and Reels recommendations through natural-language instructions.
• Users can add preferred topics, manage interests, and provide detailed feedback using updated controls in the three-dot menu.
• Facebook's AI-powered ranking systems will respond to these preferences in real time, including during the same browsing session.

 

Facebook's Your Algorithm Feature Brings AI-Powered Customization To Feed And Reels

Facebook is making its recommendation system more conversational with a dedicated space where users can specify which topics interest them and which ones they would rather avoid.

The feature allows people to directly influence the posts and Reels recommended to them instead of depending entirely on the platform's interpretation of their activity.

For instance, someone interested in cooking videos but tired of sports highlights can communicate those preferences through natural-language instructions.

Meta says its recommendation systems will incorporate these inputs immediately, helping users influence what appears in their feeds without having to repeatedly interact with similar content.

Essentially, Facebook AI feed customization introduces a more direct relationship between users and the algorithm responsible for recommending their content.
 

 

How To Change Facebook Algorithm Preferences Using The Three-Dot Menu

The process is fairly straightforward.

Users can access Your Algorithm through the three-dot menu on Facebook posts, which Meta has updated to make its customization tools easier to find.

Once the feature becomes available, users can open the dedicated interface to add, review, and manage the topics they want to see across Feed and Reels.

Facebook is also expanding its existing Interested and Not interested feedback options.

After selecting either option, users may receive follow-up questions asking them to explain their preferences in greater detail.

This gives users another way to control Facebook Reels recommendations by describing what they enjoyed or disliked about a particular post.
 

Meta Uses Large Language Models To Improve Facebook AI Feed Recommendations

Behind these controls, Meta is changing how Facebook's ranking systems understand user preferences.

Traditionally, these systems have interpreted thousands of behavioral signals, including likes, comments, and viewing activity, to determine which content might interest someone.

Now, large language models (LLMs) help interpret the meaning, context, and intent behind users' written preferences.

Meta says combining natural-language feedback with existing engagement signals allows recommendations to adjust within the same session.

However, Your Algorithm is designed to refine recommendations rather than replace Facebook's existing ranking systems. Meta has also not announced a dedicated feature to reset Facebook algorithm recommendations entirely.
 

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Facebook's Your Algorithm Expands Meta's AI-Powered Social Media Personalization Strategy

Facebook isn't the first Meta platform to introduce conversational recommendation controls.

As previously reported, Instagram introduced Your Algorithm for Reels in December 2025 before expanding customization options across Feed and Explore in June 2026.

Meanwhile, Threads offers a related feature called Dear Algo, allowing users to influence recommended content.

The Facebook launch extends this approach across Meta's social media ecosystem, giving users another way to shape their experiences without relying solely on engagement signals.

Meta says Your Algorithm is rolling out, although it has not specified a complete regional availability schedule.

For Facebook users, the biggest change is simple: instead of hoping the algorithm eventually understands their interests, they can now tell it what they want.