Ecommpay Launches Free E-commerce Fraud Defence Guide

Fraud mini guide helps merchants combat rising digital threats

Merchants are facing an increasingly sophisticated landscape of digital threats, with payment fraud losses in the UK reaching a staggering £1.17 billion in 2024 alone. To empower businesses against these risks, inclusive global payments platform, Ecommpay, has published a valuable new resource: "E-commerce fraud defence: A quick guide for merchants".

The new guide outlines the nine most critical fraud threats facing businesses today – ranging from traditional identity theft to the growing trend in AI-powered deepfakes. Beyond lost revenue, fraudulent transactions significantly impact a merchant’s profitability, reputation and long-term processing capabilities.

The Ecommpay Fraud Mini Guide provides actionable strategies for merchants to identify and mitigate the most prevalent forms of fraud, including:
 

• Friendly Fraud: Accounting for 45% of all chargebacks, friendly fraud occurs when a customer disputes legitimate charges to gain a refund and keep items for free. Also refers to when customers genuinely forget a transaction and request a refund for an unfamiliar transaction.

• Refund Fraud: A global issue that cost an estimated £103 billion in 2024, involving the exploitation of return policies through "decoy" returns or empty boxes.

• Account Takeover (ATO): Attacks increased by 76% in 2024, with fraudsters gaining access to customer accounts to drain loyalty points or make unauthorised purchases.

• AI-Powered Threats: Over 50% of modern fraud now involves generative AI tools used to create convincing phishing emails and deepfake videos capable of bypassing verification checks.

Willem Wellinghoff, Chief Compliance Officer and UK Chair of Ecommpay commented: “The best way to tackle the ever-evolving fraud techniques used in e-commerce today is through a multi-layered security approach, combining advanced technology with proactive communication and expert human oversight. Based on out expertise and firsthand experience with our merchant partners, our new guide aims to help merchants identify where they can increase security to better protect customers and revenue.”

Ecommpay’s risk management platform currently delivers a 97%+ fraud prevention rate, helping merchants secure their revenue while maintaining a seamless customer experience. Find out more here.

Please click this link to download the press release.

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-ENDS - 

Ecommpay Press Office: 
Wendy Harrison/Clare Watson at HSL 
ecommpay@harrisonsadler.com

About Ecommpay: Redefining Payments for Global Growth

Ecommpay is a truly inclusive global payments platform designed to empower businesses and drive growth. Founded in 2012 and headquartered in London, Ecommpay offers global and local acquiring, 100+ payment methods and comprehensive payment processing and orchestration—all accessible through a single, seamless API. Ecommpay continuously builds essential capabilities like orchestration, open banking, recurring billing, and direct debits directly into its platform, therefore eliminating the need for third-party systems, streamlining operations, reducing costs, and minimising friction for clients.

Unlike traditional providers, Ecommpay views itself as a partner committed to ensuring client payments flow smoothly whilst optimising every transaction for maximum value. Promoting financial freedom, accessibility, and empowerment for all, the Ecommpay platform is designed to make it easy to connect to global financial ecosystems, ensuring secure, convenient payment options that enhance the digital economy worldwide.

Ecommpay UK Ltd is authorised by the Financial Conduct Authority (FCA) under the Payment Services regulation 2017 for the provision of payment services. Ecommpay is a fully licensed principal member of Mastercard and Visa, and its payment platform has been certified to Level 1 PCI DSS.