Apple Launches Its New iPhone 16, Apple Intelligence & More

Apple’s product launch events are always highly anticipated and tend to generate a buzz among customers, journalists and social media users before and after the event.

Through these events, the company reveals new products and services that will soon be available to its customers and on September 9, 2024, Apple just had its latest event.

So, what new products did Apple launch? Let’s explore!

 

Apple iPhone 16 And iPhone 16 Pro

 

• For the most part, the two phones are the same and come with iOS 18. However, they do differ in certain criteria such as screen size, color, pricing, etc.

• Both will be available for pre-orders on September 13 at 5:00 am PDT and become available on September 20.

• The iPhone 16 will start from $799 or $33.29 per month for 24 months and the iPhone 16 Pro will cost $999 or $41.62 per month for 24 months.

• The 6.3-inch iPhone 16 Pro and 6.9-inch iPhone 16 Pro Max (Apple’s largest iPhone display ever) will offer 4 color options; Black Titanium, White Titanium, Natural Titanium and Desert Titanium.

• The iPhone 16 Pro sports a Grade 5 titanium design with a refined microblasted finish and internal design improvements, including back glass optimizations that help reduce heat. The phone is even splash, water and dust resistant.

 

• The 6.1-inch iPhone 16 and 6.7-inch iPhone 16 Plus will come in 5 colors; Ultramarine, Teal, Pink, White and Black.

• The iPhone 16 comes with a sturdy, aerospace-grade aluminum enclosure and strong color-infused glass on the back, as well as the latest-generation Ceramic Shield material, which is 2x tougher than any smartphone glass.

 

• Both phones come with new buttons on the side of the phone, including an Action button which provides users quick access to their favorite features.

• Users can choose between apps such as camera, flashlight, voice memo, silent mode, focus, recognize music, translate and other apps. These can even be customized based on time or location or be used to take actions.

• Another button allows users to zoom in and out and adjust other settings while using the camera and click the button to begin recording while in video mode.

• Both phones come with camera improvements and photographic styles, with the iPhone 16 Pro featuring 4K 120 fps Dolby Vision recording in video mode and slo-mo (slow motion capture) along with greater editing capabilities.

• Apple iPhone 16 Pro comes with an advanced 48MP Fusion camera, 5x Telephoto camera and a48MP Ultra Wide camera.

• The Pro version also offers four studio-quality mics for higher-quality recording.

• Both phones offer three different voice options while recording; In-frame (captures the voices of people on camera only), Studio (as though recording in a professional studio) and Cinematic (consolidates all voices to the front of the screen)

• The two also come with faster wireless charging hitting 50% in around 30 minutes and better battery life, iPhone 16 with up to 22 hours of video playback, iPhone 16 Plus and iPhone 16 Pro (27 hours) and iPhone 16 Pro Max (33 hours).

• The phone also allows users to connect to satellites when they have no cell service or Wi‑Fi.

• Additionally, its Crash Detection uses hardware sensors and advanced motion algorithms to detect car crashes and call 911 or emergency contacts.

• Ahead of this, the phones offer features such as Eye Tracking, Music Haptics and Vocal Shortcuts while using more recycled metals than ever.

 

Apple Intelligence

 

• Both phones sport Apple’s much awaited Apple Intelligence and represent the first iPhone built specifically for the company's artificial intelligence (AI) platform.

• The technology is integrated into the core of iPhone through on-device processing and runs on Apple silicon, i.e., Apple’s A18 and A18 Pro chips, which are custom built for Apple Intelligence.

• Among various improvements, the A18 Pro features a faster 16-core Neural Engine supercharging Apple Intelligence, powerful 6-core CPU and 6-core GPU processing and 20% increase in system memory bandwidth boosts.

• This chip is significantly faster than those used on previous phones and jumps two generations ahead of the A16 Bionic chip.

• It even offers 2x faster hardware-accelerated ray tracing than A17 Pro, enabling strong gaming experiences.

• The powerful AI system will help users write, express themselves and complete tasks effortlessly.

• Users can leverage the phone’s AI to proofread, rewrite and summarize texts, generate summaries of transcripts and audio recordings and prioritize time-sensitive mails.

• On the creative end, users can generate custom emojis, create unique images in seconds using descriptions, concepts and even people from photos, as well as remove background objects.

• One of the more important updates this brings is that to Siri, the on-phone assistant. Siri will be able to provide personal information (if provided beforehand), understand voice commands better (even if users stumble over some words) and provide step-by-step instructions to perform tasks on the phone.

• Of course, as the company keeps expanding its AI capabilities, users will be offered newer services.

• It comes with robust security features barring anyone from accessing user data, including Apple.

• Apple Intelligence will be available in beta on all iPhone 16 models, with Siri and device language set to US English through an iOS 18 update later this fall.

 

What Other Products Did Apple Launch?

 

• Apple will be bringing its new Apple Watch Series 10, which will be available from September 20 and is currently open for pre-ordering, starting from $399 or $33.25 per month for 12 months.

• This will mark the company’s thinnest, biggest display and fastest charging Apple Watch ever.

• It comes with improved health insights, new depth and water temperature sensors and new ways to fine-tune fitness experiences.

 

• Apple also unveiled its Apple Watch Ultra 2, which comes in a titanium case, enables a better battery life (up to 36 hours of normal use) and offers powerful connectivity, health, and safety features.

• This comes with enhanced ways of staying connected, will be available from September 20 and is open for pre-orders and its cost starts from $799.

 

• Apple further revealed its new and improved AirPods 4, which comes with features such as Active Noise Cancellation, Adaptive Audio, a powerful H2 chip, immersive theater-like sound and more.

• This will be available from September 20 for $129 (AirPods 4) and $179 AirPods 4 (Active Noise Cancellation) and can be pre-ordered now.

 

• Ahead of this, Apple’s new AirPods Pro 2, for $249, will bring in a range of features that support and enhance hearing in a variety of environments, settings and situations and comes with Pro-level Active Noise Cancellation, Adaptive EQ, Transparency mode and Adaptive Audio.

• It also sports the H2 chip, four pairs of silicone tips, hands‑free and always-on Siri experience, up to 30 hours of total listening time and more.

 

• Apple’s AirPods Max will also be available from September 20 for $549 (available for pre-order) and comes with up to 2x more Active Noise Cancellation, Transparency mode, 20 hours of total listening time, audio sharing, always-on Siri, USB-C charging and more.

Do you think Apple’s new phone will be able to challenge rivals Samsung, Xiaomi and other Chinese smartphone companies? Do you think innovative offerings by Apple’s competitors could help eat away at its market share?

Let us know in the comments below!