Apple is testing four frame designs for its first smart glasses, according to TechCrunch, which cited Bloomberg’s Mark Gurman. The report says Apple is aiming to sell the device in 2027 and could unveil it by the end of 2026, though the company has not publicly announced the product.
TL;DR
- TechCrunch reports Apple is testing four frame styles for its first smart glasses.
- Bloomberg says Apple is targeting a 2027 launch, with a possible unveiling by the end of 2026.
- The reported designs include two rectangular options and two oval or circular options, with several color choices under consideration.
- The glasses are said to skip built-in displays and instead focus on cameras, calls, music, and Siri interactions.
TechCrunch reported on April 12, 2026, that Apple is testing four designs for its upcoming smart glasses. The publication attributed the information to Bloomberg’s Mark Gurman, who said Apple is working through several frame styles as it refines what could become its first entry in the smart glasses category. According to TechCrunch, the company may unveil the product by the end of this year and plans to sell it in 2027. Bloomberg’s newsletter also says Apple is working on several frame styles and a distinct camera design for the device.
The four reported frame options include a large rectangular frame, a slimmer rectangular frame similar to the style often worn by Apple CEO Tim Cook, a larger oval or circular frame, and a smaller oval or circular frame. TechCrunch also said Apple is considering multiple colors, including black, ocean blue, and light brown. At this stage, these details remain part of reported internal testing, not announced product specifications.
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As described by TechCrunch, the glasses would be closer in concept to Meta’s Ray-Ban smart glasses than to a headset such as the Vision Pro. The report says the product would not include built-in displays. Instead, the glasses are expected to support features such as taking photos and videos, answering phone calls, playing music, and interacting with Siri. TechCrunch specifically noted that Apple is reportedly testing oval camera lenses for the device. Earlier TechCrunch reporting from May 2025 also said Apple’s planned smart glasses would include a camera and microphone and respond to tasks such as answering calls and giving directions.
TechCrunch also framed the project as a more limited and practical step compared with Apple’s broader mixed reality ambitions. The report said the company had once pursued a wider range of mixed and augmented reality devices, but that strategy ran into delays and a weak reception for Vision Pro. Bloomberg’s newsletter similarly described the glasses as Apple’s first smart glasses effort, with several styles still under development.
For now, the clearest validated takeaway is that Apple is still in the design-testing stage. The frame choices, color options, feature set, and 2027 timing are all based on reported internal plans rather than an official Apple announcement. That makes this a credible report about direction, but not a confirmed product launch.
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