Artificial Intelligence
Brookshire Brothers Embarks On Promotion Transformation With Cogniras Promoai
Share
The Texas-based grocer will leverage Cognira’s PromoAI platform to streamline promotional planning, enhance collaboration, and maximize return on investment.
ATLANTA, GA, UNITED STATES, July 23, 2025 /EINPresswire.com/ -- Cognira, the leading provider of AI-powered Promotion Management solutions, today announced a new partnership with Brookshire Brothers, an employee-owned grocery retailer with more than 100 stores. Brookshire Brothers will implement PromoAI, Cognira’s advanced platform for promotion planning, optimization and analysis.Brookshire Brothers selected Cognira for its AI-driven forecasting, workflow automation, and deep promotional performance analytics—all of which will help the retailer deliver more relevant offers, improve collaboration, and enhance promotional ROI.
“Brookshire Brothers is pleased to announce our partnership with Cognira on the implementation of their PromoAI solution”, said John Alston, President and CEO of Brookshire Brothers. “After extensive research it was clear that the robust capabilities of the Cognira solution were the answer to solving for our promotion management initiatives. Their collaborative approach to understanding our organization and charting a path for success has been exemplary and we look forward to working together as we continue to innovate in the future.”
PromoAI will empower Brookshire Brothers to:
- Centralize and automate promotion planning
- Forecast financial outcomes and promotion performance with greater confidence
- Optimize promotional activity and reduce inefficiencies
- Tailor promotions to evolving customer needs and behaviors
“We are excited to partner with Brookshire Brothers, a retailer that shares our commitment to innovation and community,” said Dr. Hatem Sellami, Founder and CEO of Cognira. “PromoAI is built to help retailers like Brookshire Brothers unlock the full value of their promotions through data, automation, and collaboration. We’re proud to support their journey toward smarter, more impactful promotions.”
By adopting Cognira’s PromoAI solution, Brookshire Brothers is positioned to improve operational processes, elevate the shopper experience, and future-proof its promotional strategy in an increasingly competitive market.
About Brookshire Brothers:
Founded in 1921, Brookshire Brothers is a 100% employee-owned grocery retailer with a long-standing commitment to local communities. With more than 100 locations, Brookshire Brothers focuses on fresh products, personalized service, and community-first values.
Learn more at: https://www.brookshirebrothers.com
About Cognira:
Cognira is the leader in AI-powered promotion solutions for enterprise retailers. Its PromoAI platform helps retailers plan, manage, and optimize promotions, driving measurable improvements in margin, customer engagement, and operational efficiency.
Learn more at: https://www.cognira.com
Tom Mann
COGNIRA
tom.mann@cognira.com
Legal Disclaimer:
EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Frequently Asked Questions
What is Cognira's PromoAI?
PromoAI is Cognira's AI-powered platform for promotion planning, optimization, and analysis, designed to help retailers improve ROI and customer engagement.
What benefits will Brookshire Brothers see from PromoAI?
Brookshire Brothers expects to see benefits such as centralized promotion planning, optimized promotional activity, and tailored promotions to meet customer needs.
What is Brookshire Brothers known for?
Brookshire Brothers is known for being a 100% employee-owned grocery retailer with a focus on fresh products, personalized service, and community-first values.
First published on Wed, Jul 23, 2025
Liked what you read? That’s only the tip of the tech iceberg!
Explore our vast collection of tech articles including introductory guides, product reviews, trends and more, stay up to date with the latest news, relish thought-provoking interviews and the hottest AI blogs, and tickle your funny bone with hilarious tech memes!
Plus, get access to branded insights from industry-leading global brands through informative white papers, engaging case studies, in-depth reports, enlightening videos and exciting events and webinars.
Dive into TechDogs' treasure trove today and Know Your World of technology like never before!
Disclaimer - Reference to any specific product, software or entity does not constitute an endorsement or recommendation by TechDogs nor should any data or content published be relied upon. The views expressed by TechDogs' members and guests are their own and their appearance on our site does not imply an endorsement of them or any entity they represent. Views and opinions expressed by TechDogs' Authors are those of the Authors and do not necessarily reflect the view of TechDogs or any of its officials. While we aim to provide valuable and helpful information, some content on TechDogs' site may not have been thoroughly reviewed for every detail or aspect. We encourage users to verify any information independently where necessary.
Loading comments...