How To Use AI For Copywriting

By TechDogs Editorial Team

Overall Rating

Overview

Welcome to TechDogs.com, your ultimate destination for everything technology!

We have a vast pool of articles, news and the latest trends that will keep you ahead of the curve in the dynamic tech landscape. Whether you're a tech guru or a newbie, we've got something for everyone!

Hey, we know that with so many different technologies and innovations, keeping yourself up to date with the latest can be overwhelming. No worries!

At TechDogs, we cover breakthroughs to announcements from enterprises to emerging startups, so you don’t miss a thing. Plus, we have a huge collection of tech memes as well that will make you laugh while giving you unique insights into the technology. At TechDogs, we believe technology can be fun!

So, what are you waiting for? Join the party by logging in and subscribing to our newsletter!

That's how fun copywriting is done. However, traditional copywriting comes with its own set of challenges. Worry not because AI is here to help us. How, you ask?

Well, for that you need to dive in as we explore how to effectively use AI for copywriting. Hop on!

Artificial intelligence has turned out to be a game-changer, reshaping how we create content for various purposes—be it replying to customer DMs or generating actionable and insightful reports from business data. Moreover, if we specifically talk about marketing, creating compelling content has become much easier.

Let’s look at the report by Content Marketing Institute, which said that in 2022, B2C marketers increased their use of long-form content from 22% to 42%. Why, you ask? Well, that's because articles with 900-1200 words attracted 21% more traffic and 75% more backlinks than 300-900 words. However, as of 2024, more B2C marketers are focused on shorter content formats that leverage copywriting.

Well, that’s because AI has come to the rescue of copywriting!

You see, the report says that marketers are now focusing on copywriting more than ever. With the help of AI, it is possible – without losing quality. We will talk about how to use AI for copywriting but before that let's understand what copywriting even means.

What Is Copywriting?

Copywriting is the art of crafting engaging content that motivates readers to take action, such as making a purchase, clicking on a link or signing up for a service. It involves using words strategically to highlight the benefits and value of a product/service to capture the reader's attention and ultimately drive them to respond to a call to action.

For example, if you were scrolling on social media and the caption motivated you to click on the link that brought you here, then the caption (copywriting) did its job by sparking your interest. Well done, copywriters!

With the arrival of AI, this job has become easier and more creative. So, let's get to the segment you're here for: how we can all use AI for copywriting.

How To Use AI For Copywriting?

If you are familiar with the concept of copywriting, you might have heard of tools like ChatGPT or Grammarly. These are some of the first tools that offered generative AI. They are especially helpful for businesses that may not have professional copywriters on the staff.

Yet, if you are new to AI, here's how it works. You go to any AI tool and type a command (a prompt), also known as prompt engineering, based on your requirements. Now, here's the trick. The better your prompting is, the better the AI tools will provide.

Source

If you are copywriting for SEO (Search Engine Optimization) benefits and marketing engagement, it's important that you mention the keywords you are targeting or even ask AI to suggest some. If you are creating an Instagram post, you can simply ask, 'Write an Instagram caption for a vacation post' and voila!

However, there are a few detailed steps that you can follow to leverage AI and craft compelling copywriting. Let’s have a look:

Step 1: Conduct And Summarize Your Research

AI can be a powerful tool for conducting research, especially for freelance writers who need to quickly become knowledgeable on various topics. It can help you get a quick and basic understanding of a topic that even your grandparents would understand!

Along with this, you can use AI to summarize or compare two documents and web pages. If you have a lengthy report and need to decide whether it's worth reading, AI can summarize it for you. This will save you time in copywriting and help you focus on priority tasks!

Of course, AI can help you summarize and give you key takeaways from the articles. However, it's valuable to read research papers and reports to help you formulate your opinions. Now, that's the human intelligence we are talking about!

Step 2: Generate A Gallon Of Ideas

Ever felt like you couldn’t start writing something and looked at the blank screen for a long time? Well, writer’s block is not a new thing. However, with AI, it can be resolved by scanning vast amounts of online data and consolidating the results, AI can offer valuable advice and inspire new ideas.

Source

For example, you can ask AI for recommendations for your content marketing campaign, innovative ideas and new advertising channels to reach your audience. Additionally, AI can provide insights into current marketing trends and outreach strategies to craft a perfect copy.

This makes AI a powerful tool for brainstorming and staying ahead in a competitive market!

Step 3: Set Your Brand Voice

Ads for lawyers won't be using the same language as ads for sports drinks, would they? That's because each brand has its own voice that they use consistently in their copywriting as well. A brand voice is designed to appeal to target customers by "speaking in a language they understand."

AI works well with brand voices as you can simply describe the kind of tone you want and it will choose the appropriate words, punctuation and sentence structure. This is especially effective if you use different marketing campaigns for various customer segments as you can easily switch your brand voice depending on the campaign's target audience.

Step 4: Draft Your First Drafts

AI can also be helpful in quickly creating the first drafts that you be refined later. There’s a sandwich approach you can use: Artificial intelligence wrapped between human intelligence.

First, you start with human intelligence to brainstorm and research, craft specific prompts and set clear objectives. Next, let AI generate the initial content based on these prompts. Finally, apply human oversight to refine the draft, ensuring it meets your needs and aligns with your goals.

Don't forget to fact-check because you need to make sure that the content is accurate and relevant. This involves applying human intelligence to AI outputs to produce high-quality content!

Step 5: Edit, Edit And Edit Some More

As per reports by Real Business, poor spelling and grammar can send away around 59% of website visitors. Regardless of how much you trust your AI model, you should always double-check your content before publishing!

Source

You see, AI is changing the role of the traditional copywriter – making it better, not replacing them for sure. Instead of being the sole creator, copywriters are becoming editors now. AI handles menial work, while humans focus on perfecting spelling and grammar, maintaining voice and tone and planning high-level strategies. This allows copywriters to leverage AI's efficiency while ensuring the content remains polished and engaging!

Final Thoughts

In the end, AI brings various benefits to copywriters – from generating ideas and creating first drafts to refining content and ensuring consistency in branding voice. Copywriters can save time on routine tasks, allowing them to focus on strategic, creative aspects of their work.

Let's remember: AI is not a replacement but a helpful assistant. It will help you write crisp, relevant and quality content that will engage and excite readers.

Happy copywriting, folks!

Frequently Asked Questions

How Can AI Assist In Conducting Research For Copywriting?

AI can streamline research by providing quick overviews of complex topics, summarizing lengthy documents and comparing multiple sources. This is especially useful for freelance writers needing rapid topic familiarity. While AI can give key takeaways, it's essential to balance this with in-depth reading to develop well-informed opinions, blending AI's efficiency with human insight.

How Does AI Help In Generating Ideas For Copywriting?

AI alleviates writer's block by scanning vast online data and offering new content ideas and marketing strategies. It can suggest innovative topics and trends, helping writers stay competitive. For example, AI can recommend content marketing ideas or new advertising channels, making it a powerful brainstorming tool that fuels creativity and keeps content fresh.

How Does AI Support Maintaining A Brand Voice In Copywriting?

AI can adapt to various brand voices by using specific tones, vocabulary and structures tailored to different audiences. By describing the desired tone, AI generates content that aligns with brand identity. This is particularly effective for diverse marketing campaigns, allowing seamless alternation between voices, ensuring consistency and appeal to target customers.

Enjoyed what you read? Great news – there’s a lot more to explore!

Dive into our content repository of the latest tech news, a diverse range of articles spanning introductory guides, product reviews, trends and more, along with engaging interviews, up-to-date AI blogs and hilarious tech memes!

Also explore our collection of branded insights via informative white papers, enlightening case studies, in-depth reports, educational videos and exciting events and webinars from leading global brands.

Head to the TechDogs homepage to Know Your World of technology today!

Disclaimer - Reference to any specific product, software or entity does not constitute an endorsement or recommendation by TechDogs nor should any data or content published be relied upon. The views expressed by TechDogs' members and guests are their own and their appearance on our site does not imply an endorsement of them or any entity they represent. Views and opinions expressed by TechDogs' Authors are those of the Authors and do not necessarily reflect the view of TechDogs or any of its officials. All information / content found on TechDogs' site may not necessarily be reviewed by individuals with the expertise to validate its completeness, accuracy and reliability.

Tags:

Search Engine Optimization (SEO) ToolsCopywriting Copywriters SEO Search Engine Optimization Social Media Marketing Campaigns Artificial Intelligence Human Intelligence ChatGPT Prompt Engineering

Join The Discussion

Email Marketing Services

How To Use AI For Copywriting

What Is Copywriting?

How To Use AI For Copywriting?

Step 1: Conduct And Summarize Your Research

Step 2: Generate A Gallon Of Ideas

Step 3: Set Your Brand Voice

Step 4: Draft Your First Drafts

Step 5: Edit, Edit And Edit Some More

Final Thoughts

Frequently Asked Questions

How Can AI Assist In Conducting Research For Copywriting?

How Does AI Help In Generating Ideas For Copywriting?

How Does AI Support Maintaining A Brand Voice In Copywriting?

Join Our Newsletter