Devendra Saini, Associate Director – SEO & ASO, MPL On Mastering SEO Success In The AI Era

Podcasts

Overview

Devendra Saini, Associate Director – SEO & ASO at MPL, joins us on Marketing Growth Fuel to cut through the noise, bust persistent myths, and reveal what it really takes to win in SEO in the AI era.

From Google core updates to zero‑click searches, he dives deep into how search is evolving, why technical SEO is more critical than ever, and how brands can adapt to stay visible and relevant.

In this episode, we cover:

Debunking the biggest SEO myths of 2025
Adapting strategies for AI‑driven search and zero‑click results
Balancing brand visibility with technical SEO excellence
Why sustainability in rankings is just as important as growth
Leveraging AI without sacrificing content quality or trust
Future‑proofing your SEO game in a rapidly changing landscape

For marketers, growth leaders, and SEO professionals navigating the fast‑changing search landscape—this one’s packed with actionable insights you can use today.

Wed, Aug 13, 2025

Vikramsinh Ghatge

Senior Director, Marketing And Editor-In-Chief TechDogs

Vikramsinh Ghatge is an accomplished marketing leader with over a decade of experience leading B2B marketing growth, digital consulting, and creative technology initiatives. He has built and scaled high-performance marketing engines across industries like SaaS, industrial automation, AR/VR, and pharma. His expertise lies in aligning storytelling with business strategy, enabling brands to drive meaningful engagement and measurable outcomes. He is the creator of Vik’s M.I.X., a thought leadership newsletter exploring AI-powered marketing, creative strategy, and emerging technology. His work has been featured on TechGloss, TDWI, and Namaste UI. With an MBA in Marketing and an MS in Bioinformatics from the University of Manchester, Vikram combines data fluency with narrative instinct—operating at the intersection of innovation, analytics, and content impact.

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Tags:

SEO StrategyAI Driven SearchTechnical SeoZero Click SearchesGoogle Core UpdatesBrand VisibilitySustainable RankingsAI In SEOContent QualitySEO MythsDevendra SainiMPLSearch LandscapeSEO SuccessFuture Proof SEO

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