Content Management
The Great DAM Renaissance: From Storing Assets To Building Experiences
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Overview
Why should the target audience care?
- In order to grow, marketers need to engage their customers with the right content, in the right place, at the right time.
- This content not only reports directly on consumer wants and concerns, but will also identify some specific challenges our audience faces.
Supporting Concepts: Modern content velocity is about streamlining your workflows, building better experiences, and getting them to market. 53% of large organizations said “outdated workflows that slow down our processes” was one of their top three barriers to successfully creating digital experiences. (Econsultancy and Adobe, 2020 Digital Trends)
Three trends are driving this asset management transformation:
Scale: Brands need to create a massive volume of content to support a personalized, cross-channel approach to marketing.
Omnichannel: Brands aren’t just delivering content to websites anymore—they’re delivering it to mobile phones, TVs, voice assistants, and IoT devices like wearables and connected cars.
Personalization: To deliver personalized, omnichannel experiences at scale, you need insights into your audience, and capacity to adapt your experiences accordingly.
Tue, Jan 26, 2021
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