Account-Based Selling: The Secrets To A Successful Sales And Marketing Partnership

Account-based selling (ABS) is popular for modern sales organizations because it increases their customer engagement and revenue by taking a far more personalized approach to selling and marketing. And while it's an effective and highly profitable sales strategy, it requires close collaboration and ongoing input from multiple departments across a company to successfully execute.

Fortunately, this ebook offers information on:

• The seven secrets to creating and executing a successful ABS program
• Who to include on your ABS team
• Questions to ask when developing your company’s ABS strategy
• Sample playbooks and programs to use to drive value for your target accounts
• A list of potential key performance indicators to use.
• Tools for managing your team’s performance

Download your copy of the ebook now !