Amazon Web Services (AWS IoT)
Amazon Web Services is the dominant IoT cloud platform — managing several billion connected IoT devices and operating a marketplace with nearly 3,000 IoT offerings as of September 2025 per IoT Analytics research. AWS’ IoT strategy is not one product but an ecosystem: AWS IoT Core (managed cloud connectivity for billions of devices), AWS IoT Greengrass (edge computing runtime for local processing), AWS IoT SiteWise (industrial asset data management), AWS IoT Events (automated detection and response), AWS IoT Device Defender (security monitoring), and AWS IoT Device Management (fleet management at scale). Its approximately 18% IoT market share reflects the default choice status that AWS holds in enterprise IoT architecture decisions — enterprises building new IoT deployments default to AWS IoT Core first unless they have specific requirements that pull them elsewhere.
AWS IoT’s Marketplace ecosystem — featuring nearly 1,500 IoT-specific offerings across analytics, device management, connectivity, and industrial IoT — represents the richest third-party IoT solution ecosystem available on any single cloud platform. Volkswagen Group’s use of AWS IoT to increase plant efficiency, uptime, and vehicle quality is a reference deployment that validates AWS IoT’s industrial applicability at one of the world’s most demanding manufacturing environments. AWS Greengrass V2 extends AWS cloud capabilities to edge devices — running Lambda functions, Docker containers, and ML inference locally on IoT gateways and devices without cloud connectivity for latency-sensitive applications.
- ~18% global IoT market share; several billion connected devices managed
- ~1,500 IoT marketplace offerings — richest third-party IoT ecosystem
- AWS IoT Core: managed connectivity for billions of devices
- AWS Greengrass: edge runtime for local processing and ML inference
- AWS IoT SiteWise: industrial asset data management and OPC UA connectivity
- Volkswagen Group: AWS IoT reference deployment for plant efficiency
AWS IoT at #1 is the IoT platform default for enterprises building cloud-first connected device architectures — chosen for its service breadth, marketplace ecosystem, Greengrass edge runtime, and the trust that comes from AWS’ general cloud leadership. Its approximately 18% market share and several billion managed devices confirm genuine enterprise adoption at the scale that IoT platform leadership requires. The primary consideration: AWS IoT is developer-centric infrastructure — it provides the connectivity, data ingestion, and analytics primitives that skilled IoT developers assemble into applications. Organizations without IoT engineering capability need a managed solution (Samsara, Honeywell) rather than AWS IoT primitives.
































