
Emerging Technology
Photoshop Is Set To Reshape The Future With Generative AI!
By Lakshana Raichandani

Updated on Tue, May 30, 2023
This new AI functionality draws inspiration from other AI image creation technologies like Midjourney and DALL-E, enabling individuals to effortlessly transform simple text prompts into stunning visuals.
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During a pretty pixel-perfect demo showcased to NBC News, Maria Yap, Adobe's Vice President of Digital Imaging, demonstrated the AI's capabilities by seamlessly placing a dog's portrait into an expanded background using a four-word prompt: "spring trees with sunshine." Surprisingly, it took hours of editing work earlier, but given the transformative impact of AI in Photoshop, it was accomplished in a matter of minutes. #GlitteryBrushOfSunshine
David Wadhwani, Adobe's President of Digital Media, expressed his optimism that this AI integration will encourage more people to create content and provide monetization opportunities. By reducing barriers to entry and enhancing the creative process, Adobe will unleash a new wave of digital artists and content creators. "I think it is going to have a transformational impact in the number of people that create content and the number of people that can monetize the creation," Wadhwani said.
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Undoubtedly, integrating generative AI in Photoshop brings numerous benefits - on the other hand, some industry experts express concerns about potential job losses among creative agencies and brands. #ItIsAMustToCropTheConcerns
For instance, Terrence Masson, Chairperson of the Computer Art Program at the School of Visual Arts, believes that although artistry will still be essential at the higher end, specific individuals may find themselves marginalized as technology becomes more accessible.
"You'll definitely get a creative agency saying, well, we can just ask for a sneaker campaign and we get it," Masson said. "We don't have to hire a million-dollar agency to do this for us anymore."
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Nevertheless, alongside the new version of Photoshop, the company is introducing safeguards, including a free, open-source tool called Content Credentials. They are training their AI solely on licensed stock imagery and have plans to compensate artists who contribute their work to train their AI models.
Do you think Adobe will be able to stick to its commitment to transparency, accessibility and responsible practices along with balancing creativity and realms of visual expression? Feel free to paste your thoughts in the comments section below.
First published on Tue, May 30, 2023
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