LinkedIn is expanding its verification system with new tools that let members validate colleagues’ professional experience, help businesses remove false employee associations, and carry verified LinkedIn identities to other platforms such as Truecaller and PeerSpot.
The changes arrive as LinkedIn looks to make professional identities and employment histories more trustworthy at a time when artificial intelligence has made it easier to create convincing fake accounts and online personas, as highlighted by TechCrunch.
TL;DR
- LinkedIn is testing peer-backed verification for employment and education history.
- Verified company Page admins can remove known imposter accounts associated with their businesses.
- More than 115 million LinkedIn members have already verified their identity or workplace.
- LinkedIn verification is expanding to Truecaller and PeerSpot alongside existing partners.
LinkedIn said more than 115 million members have now verified their identity or workplace on the platform, with around 75 people completing verification every minute. The company said it has invested tens of millions of dollars in building out its verification infrastructure.
“As AI reshapes the workplace, trust has become our most valuable professional asset,” Oscar Rodriguez, LinkedIn’s VP of Trust Product, said in the company’s announcement.
Now, LinkedIn is moving beyond simply verifying who someone is.
LinkedIn Members Can Help Verify Work And Education History
LinkedIn is testing a system that prompts verified members to confirm whether connections actually worked or studied where they claim they did.
Once a member receives enough confirmations, LinkedIn can add a verification badge to their profile, although users will have the option to opt out. LinkedIn also plans to let members proactively request verification from their connections in the coming months.
TechCrunch reports that the system is different from LinkedIn recommendations or skill endorsements. Instead, it is designed to confirm that a professional relationship or shared workplace experience actually existed.
The publication also reports that LinkedIn has built restrictions around who can provide these confirmations. According to TechCrunch, the person verifying the experience must already be verified, must have been connected to the member for at least a year, and must use two-factor authentication on their account.
“The backdrop for all this is that faking credibility has never been cheaper or easier than it is today,” Rodriguez told TechCrunch.
Businesses Get More Control Over Fake Employee Associations
LinkedIn is also giving verified Company Page administrators greater control over profiles falsely claiming an association with their business.
Page admins can now remove known imposter accounts so they no longer appear in search results associated with the company. LinkedIn is also piloting a feature with selected businesses that can require workplace verification before someone claiming current employment can associate their profile with the organization’s Page.
TechCrunch notes that removing the association does not delete or rewrite information on the member’s personal LinkedIn profile. However, the company link will no longer function as a verified association, adding an additional trust signal for people checking someone’s professional background.
TechRadar highlighted the same company-side controls as part of LinkedIn’s attempt to limit fake accounts and misleading professional identities while giving organizations more ways to protect their brand reputation.
LinkedIn Verification Expands To Truecaller And PeerSpot
LinkedIn is also extending its verification system beyond its own platform through its Verified on LinkedIn program.
Truecaller and PeerSpot are joining existing partners including Adobe, TrustRadius, and UserTesting. This means participating services can display LinkedIn verification signals without requiring users to complete an entirely separate verification process.
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For example, Truecaller users will be able to see whether someone contacting them has been verified through LinkedIn, adding professional identity information to the caller identification experience.
“A phone number by itself tells you almost nothing,” said Kunal Dua, Chief Product Officer at Truecaller, explaining that the partnership can provide people with additional professional context when deciding who is contacting them.
LinkedIn says verification is already producing measurable benefits for members. According to its official announcement, verified members receive 50% more post engagement and close to 90% more profile views than those who are not verified.
With peer-backed employment checks, stronger company controls, and verification signals moving beyond LinkedIn itself, the platform is increasingly positioning verification as part of a broader professional trust system rather than simply a profile badge.
