Media and Entertainment
EverPass And Apple Partners To Bring F1, MLS And MLB To U.S. Venues
Updated on Fri, Feb 20, 2026
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TL;DR
- EverPass Media signed a commercial distribution agreement with Apple TV for live sports.
- Formula 1, MLS and MLB’s “Friday Night Baseball” will stream in venues nationwide.
- The content will be included at no extra cost through the EverPass Core package.
EverPass has announced a new commercial distribution agreement with Apple that will bring Apple TV’s live sports programming to bars, restaurants, hotels and gyms. The deal adds Formula 1 in the U.S., Major League Soccer (MLS), and Major League Baseball’s “Friday Night Baseball” to EverPass’ expanding lineup.
Under the agreement, Apple TV’s live sports content will be available at no additional cost through the “EverPass Core” package. This package already includes premium offerings such as Paramount+’s UEFA Champions League, Prime Video’s Thursday Night Football, NBA, WNBA and more.
With this addition, EverPass customers can stream every Formula 1 Grand Prix weekend including practice, qualifying and Sprint sessions. MLS coverage will feature every live match, highlighted games like Saturday Showdown and Sunday Night Soccer, plus major events such as the MLS All-Star Game, Leagues Cup and MLS Cup, along with pre- and post-match programming. “Friday Night Baseball” will offer a weekly MLB doubleheader, complete with pre- and post-game coverage.
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“We are excited to partner with Apple and bring its premier content to EverPass, enhancing our ability to deliver must-have live sports to commercial audiences. From the continued growth of MLS and the enduring pull of MLB to Formula 1’s rapidly expanding global fanbase, Apple’s content strengthens and diversifies our library of premium offerings,” said Alex Kaplan, CEO of EverPass Media.
“By integrating top-tier live sports with modern streaming technology and management tools, EverPass is continuing to build a complete and reliable technology solution that meets the specific needs of the commercial market and drive business for our customers,” Alex Kaplan added.
As live sports continue to be a key driver of foot traffic and customer engagement, this partnership gives venue owners another compelling reason to keep their screens and seats filled.
First published on Fri, Feb 20, 2026
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