TechDogs-"CES 2025: All The Innovative “Media Day” Announcements"

Consumer Electronics Technology

CES 2025: All The Innovative “Media Day” Announcements

By Amrit Mehra

Updated on Tue, Jan 7, 2025

Overall Rating
CES, which formerly stood for Consumer Electronics Show, is one of the most coveted and anticipated annual trade shows in the world of technology, if not the most. Organized by the Consumer Technology Association (CTA), the show is held in Las Vegas, USA.

Every year, the biggest technology companies participate in the show to display their latest innovations, reveal their upcoming products, and outline their future plans to the world.

However, companies don’t always wait for the first official date of the event to reveal their treasure troves of consumer electronics goodies and instead begin announcing their latest creations in the days leading up to the event. As such, the days before CES commences have come to be known as “Media Days”.

While 2025’s edition officially kicks off on January 7 and runs through January 10, many companies made major revelations during CES 2025’s “Media Days”, which took place on January 5 and 6.

So, what did the world’s leading tech conglomerates have to offer us before the event officially began?


NVIDIA


It’s no secret that NVIDIA has been a key driving force behind the artificial intelligence (AI) movement over the past few years, which makes it no surprise that the company’s Founder and CEO, Jensen Huang, delivered a keynote speech at CES 2025.

Among a plethora of announcements, NVIDIA’s biggest one included the launch of its new GeForce RTX Blackwell family of GPUs—the GeForce RTX 50 Series—which is built on its powerful “Blackwell” AI technology. These come in 4 options, with prices ranging from $549 to $1999, and significant performance enhancements over its predecessor, the RTX 40 series.

Ahead of this, the company revealed laptops powered by the new GPU, the “world’s first world foundation model” Cosmos, an AI supercomputer dubbed Project Digits, a robotic fleet management software called NVIDIA Mega, a Meta-Llama-inspired family of open-source LLM models labeled Llama Nemotron, a partnership with Toyota, and more.

Check out our in-depth coverage of NVIDIA’s announcements.


Sony Honda Mobility


Sony Honda Mobility Inc., the joint venture created by Sony Group and Honda Motor Company, introduced the first model to be sold under the AFEELA brand name at CES.

This EV is expected to go into production in 2025, with official sales in California coming later in the year, with deliveries slated for 2026. The AFEELA 1 will come in two variants; the $89,900 Origin and the $102,900 Signature. Both sport a 3-year complimentary subscription for certain functionality and features, including its Level 2+ driver assist and an AI-powered personal assistant.

TechDogs-"An Image Of Sony Honda's AFEELA 1 As Used In The Announcement"
It comes with Advanced Driver Assistance Systems (ADAS), an interactive personal agent that enables communication with the vehicle, a unique sound system, displays for each seat, can be upgraded and expanded via OTA (Over-the-Air) updates, 300 miles of EPA-estimated range, and other innovative features.

Interested customers can reserve their vehicle using the AFEELA website, with a fully refundable reservation fee of $200.

Sony also launched XYN, an integrated solution designed to support the creation of spatial content by leveraging unique technologies in imaging, sensing, and display to accurately capture and reproduce objects, human motion, and backgrounds in real-world spaces.

Furthermore, the company exhibited its “PXO AKIRA” for the first time, which is a new cutting-edge system that transforms the traditional method of shooting vehicles, by enhancing safety, reducing costs, and maximizing creative freedom.

Sony also spoke about immersive experiences, film adaptations, and release dates for the likes of The Last of Us, Horizon Zero Dawn, Helldivers, and more.


Samsung


Samsung came in strong with a series of consumer technology announcements. The company introduced a range of AI PCs—the Galaxy Book5 Pro and Galaxy Book5 360—which are integrated with Galaxy AI capabilities, including AI Select, Photo Remaster, and more.

TechDogs-"An Image Of Samsung's Galaxy Book5 Pro"
Talking about AI, Samsung also revealed its Vision AI, which works at “connecting entertainment, personalization, and lifestyle solutions into one seamless experience.”

This will enable the TV to become aware of its surroundings, to provide users with the best possible experience, and adapt to user preferences. It will also allow users to instantly search for information based on what’s on the screen, from identifying actors to exploring displayed content, without disrupting the viewing experience. Moreover, it will bring long-awaited live translation capabilities, enabling real-time subtitle translations, as well as generative wallpapers, allowing users to make images that match their tastes or occasions.

Additionally, Samsung Food’s introduction means that users can leverage AI to recognize food that’s displayed on their screens and garner recipes for it. This will connect with the Samsung Food app to show users the progress of orders placed for groceries and takeout deliveries.

Coming to Samsung’s flagship phone—its Galaxy series—the company did not release its Galaxy S25 phone. However, it did provide an update: the phone will be unveiled on January 22 at its Unpacked event.

As for updates, Samsung also said its long-due home robot Ballie is expected to be available somewhere in the next 12 months. The robot is believed to act as a personal home assistant that can complete a variety of tasks around the house and connect with home appliances.


Toyota


Interestingly enough, the biggest automobile company in the world didn’t provide industry-altering announcements regarding vehicles.

At least not in the conventional sense. Toyota did convey its interest in space tech by saying it was “exploring rockets”. The company didn’t provide much information in this regard either, however, it did reveal a rendering of a rocket designed by Interstellar Technologies, a private Japanese spaceflight company.

“When it comes to what’s possible when you work together, the sky’s the limit,” said Toyota’s Chairman Akio Toyoda, “And speaking of the sky, we’re exploring rockets, too. Because the future of mobility shouldn’t be limited to just Earth, or just one car company.”

Toyoda further revealed that his vision of a prototype city on a 175-acre site at the foot of Mount Fuji in Japan—Woven City—is now open for business and is looking for investors. The project is designed to have 2,000 people live alongside Toyota’s autonomous cars and drones.

TechDogs-"An Image Of Toyota's Woven City"


New Chips From AMD, Intel, And Qualcomm


NVIDIA wasn’t the only company to reveal a new set of chips.

AMD came in hot with a new group of microprocessors for laptops, desktops, and gaming handheld consoles. This included the 9950X3D for gamers and creators. AMD also launched the new Ryzen AI 300 series and Ryzen AI Max series, both expected to launch by Q2 2025. On the other hand, AMD’s Ryzen Z2 series is slated to launch by Q1 2025.

After a rough 2024, Intel revealed a variety of power-efficient Core Ultra 200 processors, some of which were previously code-named Arrow Lake and Lunar Lake. This spanned the Core Ultra 200V/200H/200HX/200S/200U, Core 200S/200H, Core 100U, and Core3 processor series. All of these will be available at low power (35 watts), standard power (65 watts), and high power (125 watts), as well as in 14 to 24 cores.

Qualcomm unveiled its Snapdragon X, which is said to be built on a 4nm fabrication process, can power a wide range of Copilot+ PCs, comes with a neural processing unit (NPU), can accelerate AI workloads, Bluetooth 5.4 compatibility, Wi-Fi 7 support, and more. This is priced at about $600 and is set to be launched in Q1 2024.


Other Announcements


Google unveiled an AI-powered TV that can summarize the biggest news stories of the day by scraping news stories from the internet and YouTube videos from trusted news channels.

John Deere revealed an automated electric lawnmower that can operate for up to 10 hours, as well as a 5ML orchard tractor, 9RX tractor, and a dump truck designed for quarry operations.

LG said it was countering the artificial trait of AI by infusing its personal touch in its AI systems. By bringing in “Affectionate Intelligence”, the company wants to make AI more human. It also mentioned how its AI agent LG FURON can be personalized and can suggest users to stop for coffee if it senses they didn’t put a tumbler in the car’s cupholder or carry an umbrella.

Speaking of umbrellas, Anker revealed a solar umbrella that can charge electronic devices while outside. These include devices such as coolers, phones, etc.

Roborock’s Saros Z70 revolutionizes the robot cleaning industry by adding an extendable arm that can pick up light items in its way and move them to continue cleaning.

Pebble introduced a 25-foot, all-electric travel trailer designed to make camping and towing easier for tech enthusiasts.

United Airlines announced an accelerated Starlink deployment plan for in-flight connectivity, based on a previously signed deal.

What do you think about these Press Day announcements? Which company’s products are you most looking forward to?

Let us know in the comments below!

First published on Tue, Jan 7, 2025

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