Barbara and Tech Mahindra Form Strategic Alliance to Deliver Industrial Edge AI at Scale

Madrid, Spain / Pune, India – September 30, 2025 – Barbara, the leading Edge AI-native platform for deploying applications and AI models at the edge, today announced a strategic partnership with Tech Mahindra (NSE: TECHM), a leading global provider of technology consulting and digital solutions to enterprises across industries. The partnership aims to accelerate Edge AI adoption, enabling enterprises to orchestrate intelligence at scale and shape the future of Industrial AI.

The announcement comes at a pivotal moment, as the global Edge AI market— currently estimated at $20–27 billion—is projected to reach $66–270 billion by 2030–2032, positioning it among the fastest-growing segments in enterprise technology. This rapid growth highlights the need for enterprises to find reliable infrastructure and integration partners capable of scaling AI across thousands of distributed sites.

This partnership directly addresses that need: Barbara’s industrial Edge AI platform delivers the infrastructure that orchestrates AI at the edge, while Tech Mahindra’s global integration expertise ensures seamless enterprise adoption. Together, they empower organizations to operationalize AI at scale—bringing intelligence into day-to-day operations.

“Barbara’s Edge-native platform makes deploying and managing AI applications at the edge simple, secure, and scalable,” said David Purón, CEO at Barbara. “With the Edge AI market expected to multiply several times over the next decade, our partnership with Tech Mahindra is a game-changer. Together, we can accelerate adoption, enabling enterprises to orchestrate intelligence at scale and shape the future of industrial AI.

Together, Barbara and Tech Mahindra will deploy a dedicated team of edge AI experts to drive high-impact AI adoption projects. As part of its long-term vision, Barbara is also planning to establish local infrastructure in India, to deliver on-the[1]ground support and ensure seamless execution of joint initiatives. Through this partnership, Tech Mahindra’s global customers across sectors, including energy, utilities, and manufacturing, will unlock new efficiencies, agility, and resilience through AI-powered innovation.

Nitesh Aggarwal, Chief Strategy and Risk Officer, Tech Mahindra, said, “Enterprises are striving to harness real-time intelligence closer to the source of data to drive agility, efficiency, and resilience. The complexity of deploying secure, scalable AI solutions has often slowed down adoption. By combining Barbara’s Edge AI platform with Tech Mahindra’s deep expertise in industrial transformation, we empower our customers to drive smarter operations, faster decision-making, and measurable business impact.”

Barbara’s ecosystem-first approach underpins this partnership, recognizing that the complexity of distributed infrastructure and the specificity of industrial use cases make collaboration essential. “Together with Tech Mahindra, Barbara aims to deliver end-to-end solutions that reduce time-to-value, lower risk, and ensure long-term scalability for enterprise customers,” said Jordi Tarrida, Senior VP of Global Sales and Partner Success at Barbara.

About Barbara

Barbara is the leading Edge AI-native platform for industrial companies to deploy, orchestrate, and manage applications and AI models directly at the edge— enabling real-time, autonomous, and secure operations across distributed environments. By bringing intelligence to the thin edge, Barbara overcomes the limitations of cloud architectures—reducing latency, improving scalability, and cutting costs—while enabling use cases like predictive analytics, computer vision, and intelligent automation.

Trusted by leaders in Energy, Utilities, Oil & Gas, and Manufacturing, Barbara powers containerized AI applications across hundreds of thousands of remote, cybersecurity-sensitive locations such as substations, plants, refineries, and pipelines. With full MLOps support and a marketplace of certified edge apps, Barbara offers a scalable, end-to-end solution to unlock industrial AI at scale.

Visit us: www.barbara.tech

Media Contact- Barbara
Miren Zabaleta – Head of Global Marketing
Email: marketing@barbara.tech

About Tech Mahindra

Tech Mahindra (NSE: TECHM) offers technology consulting and digital solutions to global enterprises across industries, enabling transformative scale at unparalleled speed. With 148,000+ professionals across 90+ countries helping 1100+ clients, Tech Mahindra provides a full spectrum of services including consulting, information technology, enterprise applications, business process services, engineering services, network services, customer experience & design, AI & analytics, and cloud & infrastructure services. It is the first Indian company in the world to have been awarded the Sustainable Markets Initiative’s Terra Carta Seal, which recognizes global companies that are actively leading the charge to create a climate and nature-positive future. Tech Mahindra is part of the Mahindra Group, founded in 1945, one of the largest and most admired multinational federation of companies. For more information on how TechM can partner with you to meet your Scale at Speed™ imperatives, please visit https://www.techmahindra.com

For more information on Tech Mahindra, please contact:
Abhilasha Gupta, Global Head – Corporate Communications, Tech Mahindra
Email: Abhilasha.Gupta@TechMahindra.com / media.relations@techmahindra.com