Consumer Electronics Technology
Apple Updates: New iPhone 17 Series, Ultra-Slim iPhone 17 Air, Watches & AirPods Pro 3
Updated on Wed, Sep 10, 2025
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One of the most anticipated events in the world of technology is Apple's.
Consumers and tech enthusiasts are always excited to get a look at the company’s latest innovations, which typically include a wide range of new products that exude smart and sleek designs.
On September 9, 2025, Apple hosted one such event—one that unveiled its new line of smartphones, the iPhone 17 series, a new ultra-slim smartphone, a host of new smartwatches, and upgraded AirPods.
Spoiler alert: all new phones come with Liquid Glass, sport Apple’s renowned Action Button, and its Camera Control capabilities.
The company also spoke about a bunch of new software updates and application upgrades.
So, without further ado, let’s dive in and explore what new products Apple introduced.
Apple’s new iPhone 17 series spans three options—iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max.
Apple describes the iPhone 17 Pro and Pro Max as the most powerful and advanced Pro models ever. Powered by Apple’s A19 Pro—the company’s most powerful and efficient chip—the phones boast the best-ever performance, camera systems, unbelievable battery life, next-level mobile gaming, and the coup de grâce, Apple Intelligence.
The phones feature three 48MP Fusion cameras—main, ultra wide, and an all-new Telephoto—that offer the equivalent of eight lenses, while the longest optical-quality zoom ever on iPhone at 8x. Its innovative 18MP Center Stage front camera allows users to take selfies to the next level, bringing in flexibility in taking shots, smarter group selfies, and more.
The phones come with a new heat-forged brushed aluminum unibody design that’s built using aerospace-grade 7000-series aluminum alloy, bringing in improved thermal performance. To further reduce heating, Apple’s new vapor chamber helps enhance heat dissipation and performance.
The vapor chamber consists of sealed deionized water that is laser-welded into the phone's chassis, helping cool the powerful A19 Pro chip, which delivers up to 40% better sustained performance. Further protection comes in the form of a ceramic shield that protects the back, offering 4x more resistance to cracks.
Its unibody design also allowed Apple to install a bigger battery, which is capable of charging 50% in just 20 minutes.
These two phones come in three colors—deep blue, cosmic orange, and silver. Screen size includes 6.3‑inch and 6.9‑inch Super Retina XDR displays with ProMotion up to 120Hz.
iPhone 17 Pro offers storage of 256GB, 512GB, and 1TB, and will cost $1,099 (starting) or $45.79 per month, while iPhone 17 Pro Max’s storage options include 256GB, 512GB, 1TB, and, for the first time, 2TB storage, starting at $1,199 or $49.95 per month. Apple even offers various trade options.
Both will be available for pre-order on Friday, September 12, and become available from Friday, September 19—across more than 63 countries and regions, including Australia, Canada, China, France, Germany, India, Japan, the UAE, the UK, the U.S., and more. For 22 other countries and regions, the phones will be available beginning Friday, September 26.
Ahead of this, Apple also confirmed that iOS 26 will be available as a free software update on Monday, September 15.
Coming to the foundational and more cost-effective model of the new series—iPhone 17—the phone features Apple’s A19 chip; a 48MP Fusion Main camera with an optical-quality 2x Telephoto and a new 48MP Fusion Ultra Wide camera; the innovative Center Stage front camera that enables ultra-stabilized video in 4K HDR; the 6.3-inch Super Retina XDR display with ProMotion—which is bigger and brighter; 3x better scratch resistance; a new Apple-designed wireless networking chip that enables Wi-Fi 7, Bluetooth 6, and Thread; and more.
This phone can also charge up to 50 percent in 20 minutes.
It comes with 256GB or 512GB of storage that is available in five colors—black, lavender, mist blue, sage, and white—with prices starting at $799 or $33.29 per month.
Here, too, pre-orders begin Friday, September 12, with availability beginning Friday, September 19.
Apple also revealed new accessories, including cases and straps for all the new iPhones.
Apple showcased its innovation prowess through the new iPhone Air, an ultra-thin smartphone.
“iPhone Air features an impossibly thin and light design that is more durable than any previous model, with innovative camera experiences and remarkable all‑day battery life,” is how Apple describes the phone.
With a thickness of 5.6 mm, the iPhone 17 Air is an extremely lightweight phone—weighing just 165 grams—that sports a large, immersive 6.5‑inch Super Retina XDR display (with ProMotion up to 120Hz) that doesn’t compromise on performance—it’s powered by the A19 Pro chip—or protection—it’s encased in a grade 5 titanium frame.
It’s also the most power-efficient iPhone ever made.
It features one powerful 48MP Fusion Main camera and the innovative 18MP Center Stage front camera that enables ultra-stabilized video in 4K HDR.
The phone enables Wi-Fi 7, Bluetooth 6, and Thread through Apple’s new wireless networking N1 chip.
“The all-new iPhone Air is so powerful, yet impossibly thin and light, that you really have to hold it to believe it’s real. This huge leap in design and engineering is only made possible through Apple innovation, especially Apple silicon,” said John Ternus, Apple’s SVP of Hardware Engineering.
Color options include space black, cloud white, light gold, and sky blue; storage spans 512GB and 1TB; and pricing starts at $$999 or $41.62 per month. It will follow the delivery theme: pre-orders beginning September 12, and availability from September 19.
Apple introduced a variety of new Watches.
The debuting Apple Watch Series 11 features numerous health insights, including hypertension notifications, sleep score, Apple Intelligence-powered Workout Buddy, and a robust suite of other health features. It comes with 24-hour battery life, a 2x scratch-resistant display, 5G cellular capabilities, and more.
Users are offered the aluminum version in space gray, jet black, rose gold, and silver finishes, and the polished titanium version in natural, gold, and slate. It can be worn using the Nike Sport Band, the Nike Sport Loop, or the Apple Watch Hermès collection.
It sports watchOS 26, which includes Liquid Glass, one-handed wrist flick gestures, proactive prompts that provide actionable, Live Translation in Messages using Apple Intelligence, the Notes app, and Hold Assist and Call Screening, among other benefits.
It costs $399 (starting) and can be pre-ordered now, but will be available from September 19.
Apple’s Watch Ultra 3 now comes with Emergency SOS via satellite, the largest display ever in an Apple Watch, 42-hour battery life (72 hours in Low Power Mode), and powerful new health insights, 1Hz always-on refresh rate, 5G cellular capabilities, the most accurate GPS in a sports watch, and other helpful features.
Color options include natural or black titanium, while pricing starts from $799 (starting). It can be pre-ordered now, but will be available from September 19.
Apple also introduced Apple Watch SE 3, which offers advanced health capabilities, the powerful S10 chip, an Always-On display, fast charging, 5G cellular capabilities, watchOS 26, a durable cover glass, double tap and wrist flick gestures, on-device Siri, fast charging, and more. Features also include Live Translation in Messages using Apple Intelligence, the Notes app, and Hold Assist and Call Screening, proactive prompts that provide actionable, Liquid Glass, etc.
Sizes include 40mm and 44mm, with finishes spanning midnight and starlight aluminum cases. Pricing starts at $249. This, too, is open for pre-orders but will ship from September 19 onwards.
Apple’s AirPods Pro 3 sports a new design and offers amazing sound quality, exceptional in-ear fit and stability, heart rate sensing during workouts, extended battery life, and is touted to be the world’s best in-ear Active Noise Cancellation that can remove up to 2x more noise than the previous-generation AirPods Pro, and 4x more than the original AirPods Pro.
It comes with Live Translation, which allows users to make face-to-face conversations easier even if they don’t speak the same language. It’s currently available in English, French, German, Portuguese, and Spanish, with four more languages— Italian, Japanese, Korean, and Chinese (simplified)—coming by the end of this year.
As per the company, users can “access a Hearing Test, a Hearing Aid feature, and active Hearing Protection.”
Pricing starts at $249, and they can be pre-ordered today, with availability beginning September 19.
What do you think about Apple’s new products? Do you think Apple’s ultra-thin iPhone 17 Air can help it capture a stronger position in the smartphone market?
Let us know in the comments below!
Consumers and tech enthusiasts are always excited to get a look at the company’s latest innovations, which typically include a wide range of new products that exude smart and sleek designs.
On September 9, 2025, Apple hosted one such event—one that unveiled its new line of smartphones, the iPhone 17 series, a new ultra-slim smartphone, a host of new smartwatches, and upgraded AirPods.
Spoiler alert: all new phones come with Liquid Glass, sport Apple’s renowned Action Button, and its Camera Control capabilities.
The company also spoke about a bunch of new software updates and application upgrades.
So, without further ado, let’s dive in and explore what new products Apple introduced.
iPhone 17, 17 Pro, And 17 Pro Max
Apple’s new iPhone 17 series spans three options—iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max.
Apple describes the iPhone 17 Pro and Pro Max as the most powerful and advanced Pro models ever. Powered by Apple’s A19 Pro—the company’s most powerful and efficient chip—the phones boast the best-ever performance, camera systems, unbelievable battery life, next-level mobile gaming, and the coup de grâce, Apple Intelligence.
The phones feature three 48MP Fusion cameras—main, ultra wide, and an all-new Telephoto—that offer the equivalent of eight lenses, while the longest optical-quality zoom ever on iPhone at 8x. Its innovative 18MP Center Stage front camera allows users to take selfies to the next level, bringing in flexibility in taking shots, smarter group selfies, and more.
The phones come with a new heat-forged brushed aluminum unibody design that’s built using aerospace-grade 7000-series aluminum alloy, bringing in improved thermal performance. To further reduce heating, Apple’s new vapor chamber helps enhance heat dissipation and performance.
The vapor chamber consists of sealed deionized water that is laser-welded into the phone's chassis, helping cool the powerful A19 Pro chip, which delivers up to 40% better sustained performance. Further protection comes in the form of a ceramic shield that protects the back, offering 4x more resistance to cracks.
Its unibody design also allowed Apple to install a bigger battery, which is capable of charging 50% in just 20 minutes.
These two phones come in three colors—deep blue, cosmic orange, and silver. Screen size includes 6.3‑inch and 6.9‑inch Super Retina XDR displays with ProMotion up to 120Hz.
iPhone 17 Pro offers storage of 256GB, 512GB, and 1TB, and will cost $1,099 (starting) or $45.79 per month, while iPhone 17 Pro Max’s storage options include 256GB, 512GB, 1TB, and, for the first time, 2TB storage, starting at $1,199 or $49.95 per month. Apple even offers various trade options.
Both will be available for pre-order on Friday, September 12, and become available from Friday, September 19—across more than 63 countries and regions, including Australia, Canada, China, France, Germany, India, Japan, the UAE, the UK, the U.S., and more. For 22 other countries and regions, the phones will be available beginning Friday, September 26.
Ahead of this, Apple also confirmed that iOS 26 will be available as a free software update on Monday, September 15.
Coming to the foundational and more cost-effective model of the new series—iPhone 17—the phone features Apple’s A19 chip; a 48MP Fusion Main camera with an optical-quality 2x Telephoto and a new 48MP Fusion Ultra Wide camera; the innovative Center Stage front camera that enables ultra-stabilized video in 4K HDR; the 6.3-inch Super Retina XDR display with ProMotion—which is bigger and brighter; 3x better scratch resistance; a new Apple-designed wireless networking chip that enables Wi-Fi 7, Bluetooth 6, and Thread; and more.
This phone can also charge up to 50 percent in 20 minutes.
It comes with 256GB or 512GB of storage that is available in five colors—black, lavender, mist blue, sage, and white—with prices starting at $799 or $33.29 per month.
Here, too, pre-orders begin Friday, September 12, with availability beginning Friday, September 19.
Apple also revealed new accessories, including cases and straps for all the new iPhones.
iPhone Air
Apple showcased its innovation prowess through the new iPhone Air, an ultra-thin smartphone.
“iPhone Air features an impossibly thin and light design that is more durable than any previous model, with innovative camera experiences and remarkable all‑day battery life,” is how Apple describes the phone.
With a thickness of 5.6 mm, the iPhone 17 Air is an extremely lightweight phone—weighing just 165 grams—that sports a large, immersive 6.5‑inch Super Retina XDR display (with ProMotion up to 120Hz) that doesn’t compromise on performance—it’s powered by the A19 Pro chip—or protection—it’s encased in a grade 5 titanium frame.
It’s also the most power-efficient iPhone ever made.
It features one powerful 48MP Fusion Main camera and the innovative 18MP Center Stage front camera that enables ultra-stabilized video in 4K HDR.
The phone enables Wi-Fi 7, Bluetooth 6, and Thread through Apple’s new wireless networking N1 chip.
“The all-new iPhone Air is so powerful, yet impossibly thin and light, that you really have to hold it to believe it’s real. This huge leap in design and engineering is only made possible through Apple innovation, especially Apple silicon,” said John Ternus, Apple’s SVP of Hardware Engineering.
Color options include space black, cloud white, light gold, and sky blue; storage spans 512GB and 1TB; and pricing starts at $$999 or $41.62 per month. It will follow the delivery theme: pre-orders beginning September 12, and availability from September 19.
Apple Watches
Apple introduced a variety of new Watches.
The debuting Apple Watch Series 11 features numerous health insights, including hypertension notifications, sleep score, Apple Intelligence-powered Workout Buddy, and a robust suite of other health features. It comes with 24-hour battery life, a 2x scratch-resistant display, 5G cellular capabilities, and more.
Users are offered the aluminum version in space gray, jet black, rose gold, and silver finishes, and the polished titanium version in natural, gold, and slate. It can be worn using the Nike Sport Band, the Nike Sport Loop, or the Apple Watch Hermès collection.
It sports watchOS 26, which includes Liquid Glass, one-handed wrist flick gestures, proactive prompts that provide actionable, Live Translation in Messages using Apple Intelligence, the Notes app, and Hold Assist and Call Screening, among other benefits.
It costs $399 (starting) and can be pre-ordered now, but will be available from September 19.
Apple’s Watch Ultra 3 now comes with Emergency SOS via satellite, the largest display ever in an Apple Watch, 42-hour battery life (72 hours in Low Power Mode), and powerful new health insights, 1Hz always-on refresh rate, 5G cellular capabilities, the most accurate GPS in a sports watch, and other helpful features.
Color options include natural or black titanium, while pricing starts from $799 (starting). It can be pre-ordered now, but will be available from September 19.
Apple also introduced Apple Watch SE 3, which offers advanced health capabilities, the powerful S10 chip, an Always-On display, fast charging, 5G cellular capabilities, watchOS 26, a durable cover glass, double tap and wrist flick gestures, on-device Siri, fast charging, and more. Features also include Live Translation in Messages using Apple Intelligence, the Notes app, and Hold Assist and Call Screening, proactive prompts that provide actionable, Liquid Glass, etc.
Sizes include 40mm and 44mm, with finishes spanning midnight and starlight aluminum cases. Pricing starts at $249. This, too, is open for pre-orders but will ship from September 19 onwards.
AirPods Pro 3
Apple’s AirPods Pro 3 sports a new design and offers amazing sound quality, exceptional in-ear fit and stability, heart rate sensing during workouts, extended battery life, and is touted to be the world’s best in-ear Active Noise Cancellation that can remove up to 2x more noise than the previous-generation AirPods Pro, and 4x more than the original AirPods Pro.
It comes with Live Translation, which allows users to make face-to-face conversations easier even if they don’t speak the same language. It’s currently available in English, French, German, Portuguese, and Spanish, with four more languages— Italian, Japanese, Korean, and Chinese (simplified)—coming by the end of this year.
As per the company, users can “access a Hearing Test, a Hearing Aid feature, and active Hearing Protection.”
Pricing starts at $249, and they can be pre-ordered today, with availability beginning September 19.
What do you think about Apple’s new products? Do you think Apple’s ultra-thin iPhone 17 Air can help it capture a stronger position in the smartphone market?
Let us know in the comments below!
First published on Wed, Sep 10, 2025
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