Overactive Media Unites Global Esports Portfolio Under KOI Brand With Launch Of Toronto KOI

Bringing one of the world's most influential esports brands to Toronto and the Call of Duty League.

TORONTO, Oct. 23, 2025 /CNW/ - OverActive Media Corp. ("OverActive" or the "Company") (TSXV: OAM) (OTC: OAMCF), a global esports, digital media and entertainment company for today's generation of fans, today announced the rebrand of its Call of Duty franchise from Toronto Ultra to Toronto KOI.

This milestone brings Toronto into the KOI universe, uniting our North American and European operations under one global brand recognized by millions of fans. KOI, Movistar KOI (MKOI), and Toronto KOI (TKOI) now stand together as a single connected identity that reflects the growth of our community, the strength of our teams, and the reach of our brand. The rebrand marks the next step in OverActive's strategy to align its international portfolio under one platform that builds global visibility, deepens partner integration, and connects fans across regions.

According to Esports Charts, KOI consistently ranks among the world's top five esports' organizations in the world in audience size and engagement. This reach gives OverActive a powerful foundation for growth, connecting fans, partners, and players across regions through one unified global platform.

"To be KOI is to belong," said Adam Adamou, Chief Executive Officer of OverActive Media. "KOI has always been about connection, about fans, players and communities coming together under one banner. Toronto KOI brings that spirit home and gives it a global stage. This launch marks an important moment in our global strategy. It connects our North American operations with one of the most recognized and influential brands in global esports. Bringing this illustrious brand to the Call of Duty League and to Toronto will benefit everyone, our fans, our players, our partners and the broader esports ecosystem. We are building a single, unified brand platform that scales across regions and delivers lasting value for all."

Post-Launch Highlights and Near-Term Rollout

Re-Brand Launch Event

Tonight's Season launch party marked the official transition from Toronto Ultra to Toronto KOI and featured the reveal of the 2026 team jersey. Fans, creators, and partners experienced the brand's new identity, content direction, and the local chapter of KOI's global community. The event signals the next phase in OverActive's expansion of the KOI brand across North America.

Website Relaunch

OverActive has refreshed its website to reflect the Toronto KOI identity and vision. The site is the digital home for news, schedules and storytelling that connect Toronto's local heartbeat with KOI's global reach. A revamped online store will offer fans worldwide access to exclusive Toronto KOI merchandise as new collections become available.

Social & Digital Transition

All social media handles, profile branding, and visual systems have transitioned to the KOI look and tone, ensuring a unified experience across platforms. Content will blend KOI's global voice with Toronto-first storytelling, supported by coordinated announcement content and digital activations aimed at welcoming new North American fans while reinforcing KOI's international presence.

Merchandise & In-Game Team Pack

Toronto KOI will introduce new merchandise in December 2025 to broaden the range and quality of apparel and lifestyle products, online and at events, rooted in Toronto culture and KOI's design language. In parallel, new in-game Team packs are slated to launch later in the season for Call of Duty^®: Black Ops 7, giving fans fresh ways to represent KOI in-game with assets aligned to the updated brand.

ABOUT OVERACTIVE MEDIA 

OverActive Media Corp. (TSXV: OAM) (OTC:OAMCF) (Frankfurt:0RB) is headquartered in Toronto, Ontario, with operations in Madrid, Spain and Berlin, Germany, is a premier global esports and entertainment company for today's generation of fans. OverActive owns team franchises in professional esports leagues, including the Call of Duty League, operating as the Toronto Ultra, the League of Legends EMEA Championship (LEC), operating as Movistar KOI and other professional esports leagues and competitions.

CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION

This press release contains statements which constitute "forward-looking statements" and "forward-looking information" within the meaning of applicable securities laws (collectively, "forward-looking statements"), including statements regarding the expected impact of Movistar KOI's exit from VCT EMEA and the plans, intentions, beliefs and current expectations of OverActive with respect to future business activities and operating performance. Forward-looking statements are often identified by the words "may", "would", "could", "should", "will", "intend", "plan", "anticipate", "believe", "estimate", "expect" or similar expressions and includes information regarding the anticipated financial and operating results of OverActive in the future.

Investors are cautioned that forward-looking statements are not based on historical facts but instead OverActive management's expectations, estimates or projections concerning future results or events based on the opinions, assumptions and estimates of management considered reasonable at the date the statements are made. Although OverActive believes that the expectations reflected in such forward-looking statements are reasonable, such statements involve risks and uncertainties, and undue reliance should not be placed thereon, as unknown or unpredictable factors could have material adverse effects on future results, performance or achievements of the OverActive. Among the key factors that could cause actual results to differ materially from those projected in the forward-looking statements include the following: the potential impact of OverActive's qualifying transaction on relationships, including with regulatory bodies, employees, suppliers, customers and competitors; changes in general economic, business and political conditions, including changes in the financial markets; changes in applicable laws and regulations both locally and in foreign jurisdictions; compliance with extensive government regulation; the risks and uncertainties associated with foreign markets; the ability of the Company to continue to execute on its existing partnerships and business strategy; the ability of the Movistar KOI and Call of Duty Leagues to maintain viewership; the successful completion of the Company's new venue; and other risk factors set out in OverActive's most recent annual information form and its other filings with Canadian securities regulators, copies of which may be found under OverActive's profile at www.sedarplus.ca. These forward-looking statements may be affected by risks and uncertainties in the business of OverActive and general market conditions.

Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, believed, estimated or expected. Although OverActive has attempted to identify important risks, uncertainties and factors which could cause actual results to differ materially, there may be others that cause results not to be as anticipated, estimated or intended and such changes could be material. OverActive does not intend and do not assume any obligation, to update the forward-looking statements except as otherwise required by applicable law.

Neither the TSXV nor its Regulation Services Provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy or accuracy of this release.

SOURCE OverActive Media