Marketing Solutions
Advance Automotive To Launch Catalyst IQ, A Marketing Tech Agency Fueled By Real-Time Data, Artificial Intelligence And Human Insights
Share
Catalyst IQ Combines Existing Advance Automotive Companies Adpearance, Fox Dealer, Search Optics, and ZeroSum to Supercharge Dealer Marketing and Advertising
GRAND RAPIDS, Mich., Dec. 2, 2025 /PRNewswire/ -- Advance Automotive, a division of Advance Local, announced today it will launch Catalyst IQ, a comprehensive automotive marketing technology company formed by uniting four of Advance Automotive's industry leading companies: Adpearance, Fox Dealer, Search Optics, and ZeroSum. Combined, these entities serve 1,300 Tier 3 customers.
Catalyst IQ will serve as a certified digital marketing provider for 22 Tier 3 OEM programs and deliver cutting-edge solutions for regional associations and OEMs. The official launch is scheduled for January 7, 2026.
Catalyst IQ will bring together the best of data science, AI-driven insights, digital advertising, advanced website development, lead capture and nurture, SEO/AEO strategies, and human expertise—delivering a unified SaaS solution that accelerates sales and marketing performance.
Catalyst IQ combines the following complementary strengths from each entity:
- Adpearance: Full-service digital marketing expertise, premium tracking capabilities, and integrated SEO/AEO.
- Fox Dealer: Enterprise-level website development with rapid deployment, and Fox Engage, a lead capture and nurture platform that leverages first-party data for personalized shopper engagement.
- Search Optics: Scalable AI-driven marketing solutions and integrated SEO/AEO.
- ZeroSum: Advanced data science and predictive modeling for automotive market intelligence.
"Catalyst IQ will bring automotive dealers smarter, faster, more comprehensive digital marketing solutions," said Andy Lobred, President of Advance Automotive and Catalyst IQ. "Automotive intelligence isn't static. It evolves. For the past decade, we have perfected the art and science of automotive data. Through Catalyst IQ, we will help our clients not just keep pace with innovation, but lead it."
Catalyst IQ is powered by MarketAI®, Advance Automotive's proprietary intelligence engine. MarketAI tracks nearly 20,000 franchise dealers and 99% of independents nationwide, indexing over 1.5 billion Vehicle Detail Pages since 2014. This gives Catalyst IQ unmatched visibility into market dynamics.
"MarketAI is a dealer's competitive edge in a fast-moving market," Lobred said. "It delivers speed, precision and measurable impact at scale for each tier in the auto industry. We are leveraging multiple state-of-the-art technologies to create a transparent and efficient marketing road map to supercharge dealer and OEM sales."
About Advance Automotive
Created in 2017, Advance Automotive is a portfolio of automotive, technology, marketing, data, and software businesses providing AI-driven marketing solutions in the automotive industry. Advance Automotive includes independently operated agencies, Adpearance, Fox Dealer, Search Optics and ZeroSum, as well as data and analytics from Cloud Theory and Hoot Interactive. Advance Automotive is part of Advance Local, a key unit of Advance, a privately held company founded in 1922.
Advance's portfolio of exceptional companies includes:
- Condé Nast
- Advance Local
- Stage Entertainment
- The IRONMAN Group
- American City Business Journals (ACBJ)
- Leaders Group
- Turnitin
- POP
Contact:
Mike DeVilling
(248) 875-4207
View original content to download multimedia:https://www.prnewswire.com/news-releases/advance-automotive-to-launch-catalyst-iq-a-marketing-tech-agency-fueled-by-real-time-data-artificial-intelligence-and-human-insights-302630392.html
SOURCE Catalyst IQ
Frequently Asked Questions
What is Catalyst IQ?
Catalyst IQ is a comprehensive automotive marketing technology company formed by uniting Adpearance, Fox Dealer, Search Optics, and ZeroSum.
What services does Catalyst IQ offer?
Catalyst IQ delivers digital advertising, advanced website development, lead capture and nurture, SEO/AEO strategies, and AI-driven insights.
What is MarketAI®?
MarketAI® is Advance Automotive's proprietary intelligence engine that tracks nearly 20,000 franchise dealers and 99% of independents nationwide, indexing over 1.5 billion Vehicle Detail Pages.
First published on Tue, Dec 2, 2025
Liked what you read? That’s only the tip of the tech iceberg!
Explore our vast collection of tech articles including introductory guides, product reviews, trends and more, stay up to date with the latest news, relish thought-provoking interviews and the hottest AI blogs, and tickle your funny bone with hilarious tech memes!
Plus, get access to branded insights from industry-leading global brands through informative white papers, engaging case studies, in-depth reports, enlightening videos and exciting events and webinars.
Dive into TechDogs' treasure trove today and Know Your World of technology like never before!
Disclaimer - Reference to any specific product, software or entity does not constitute an endorsement or recommendation by TechDogs nor should any data or content published be relied upon. The views expressed by TechDogs' members and guests are their own and their appearance on our site does not imply an endorsement of them or any entity they represent. Views and opinions expressed by TechDogs' Authors are those of the Authors and do not necessarily reflect the view of TechDogs or any of its officials. While we aim to provide valuable and helpful information, some content on TechDogs' site may not have been thoroughly reviewed for every detail or aspect. We encourage users to verify any information independently where necessary.
Trending PR Newswire
Instantgmp Modernizes Software Validation With FDA Computer Software Assurance-Aligned Approach
Openinfra Foundation Announces Viettel As Newest Platinum Member, Advancing Open Source Cloud Infrastructure Across Vietnam And Southeast Asia
Persistent And Digitalocean Announce Strategic Partnership To Advance Accessible, Scalable And Secure AI
The Ameriflex Group Welcomes 11 Advisors Representing Over $1 Billion In Client Assets During Second Half Of 2025
Global Brands Turn To Shoplazza As Platform Reliability Becomes Top Priority
Join Our Newsletter
Get weekly news, engaging articles, and career tips-all free!
By subscribing to our newsletter, you're cool with our terms and conditions and agree to our Privacy Policy.
Join The Discussion