Regulatory Technology (RegTech)
Martin Acquires Adaptify To Expand Insurance Product Lifecycle Technology
Share
Acquisition adds AI-powered product management and pricing technology to Martin’s decades of insurance product development and regulatory expertise
NEWTOWN SQUARE, Pa., Nov. 05, 2026 (GLOBE NEWSWIRE) -- Martin, an insurance product development and regulatory services company powered by an integrated technology platform, today acquired Adaptify, an insurance technology company focused on AI-powered product lifecycle management and pricing.
The acquisition expands Martin’s technology capabilities across the insurance product lifecycle, combining its three decades of expertise in product development, actuarial, compliance and regulatory filings with Adaptify’s configurable technology to manage the full product lifecycle.
“Our advanced technology platform and Martin’s unparalleled product and actuarial expertise and deep industry content, together will redefine how insurance products are developed, managed, and maintained,” said Anil Annadata, CEO of Adaptify. “It’s a new era for insurance product lifecycle management with a unified solution that combines advanced intelligent technology with decades of expertise and service.”
The expanded capabilities enhance Martin’s support for carriers, MGAs and program administrators across the entire product lifecycle, from initial product development through regulatory approval and ongoing in-market changes.
“Bringing an insurance product to market still requires navigating complex regulatory requirements, pricing decisions, and ongoing product changes,” said Lani Cathey, CEO of Martin. “The acquisition of Adaptify provides the additional technology and intelligence our customers need to move from product inception to in-market faster and with greater confidence.”
The acquisition follows Martin’s rebrand and represents the next step in the company’s strategy to expand its technology offerings while building on more than three decades of insurance product expertise.
About Martin
Martin is elevating and modernizing the way in which insurance products are designed, developed, and taken to market. With more than three decades of insurance industry expertise, Martin helps carriers, managing general agents, and program administrators successfully launch their products to market across all property & casualty (P&C) lines, specialty markets, and programs in fifty-one jurisdictions. With strategic investment from Polaris Growth Fund (PGF), Martin is positioned for accelerated growth and continued expansion. Learn more at martincompanyus.com.
Media Contact:
Jennifer Overhulse
St. Nick Media Services
jen@stnickmedia.com
859-803-6597
Frequently Asked Questions
What is the key announcement in this abstract?
Martin, an insurance product development and regulatory services company, has acquired Adaptify, an insurance technology company specializing in AI-powered product lifecycle management and pricing.
How does Adaptify enhance Martin's offerings?
Adaptify brings advanced AI-powered product lifecycle management and pricing technology, complementing Martin's decades of expertise in insurance product development, actuarial science, compliance, and regulatory filings.
What benefits does this acquisition provide to insurance carriers?
The acquisition enables a unified solution for developing, managing, and maintaining insurance products, helping carriers, MGAs, and program administrators bring products to market faster and with greater confidence by navigating complex regulatory requirements more efficiently.
First published on Mon, Nov 9, 2026
Enjoyed what you read? Great news – there’s a lot more to explore!
Dive into our content repository of the latest tech news, a diverse range of articles spanning introductory guides, product reviews, trends and more, along with engaging interviews, up-to-date AI blogs and hilarious tech memes!
Also explore our collection of branded insights via informative white papers, enlightening case studies, in-depth reports, educational videos and exciting events and webinars from leading global brands.
Head to the TechDogs homepage to Know Your World of technology today!
Disclaimer - Reference to any specific product, software or entity does not constitute an endorsement or recommendation by TechDogs nor should any data or content published be relied upon. The views expressed by TechDogs' members and guests are their own and their appearance on our site does not imply an endorsement of them or any entity they represent. Views and opinions expressed by TechDogs' Authors are those of the Authors and do not necessarily reflect the view of TechDogs or any of its officials. While we aim to provide valuable and helpful information, some content on TechDogs' site may not have been thoroughly reviewed for every detail or aspect. We encourage users to verify any information independently where necessary.
Loading comments...