Highwire Taps Katherine Zackel To Lead Crisis

Zackel’s crisis management expertise will expand client offerings

SAN FRANCISCO, Oct. 07, 2024 (GLOBE NEWSWIRE) -- Highwire, a high-impact communications and marketing partner for global technology and healthcare companies, announced today that Katherine Zackel has joined the company as Senior Vice President, Security and Crisis Communications. In this role, she will be integral in leading Highwire’s cybersecurity and crisis communications practices - further cementing Highwire’s reputation as the go-to agency for leading cybersecurity companies.

“Katherine’s arrival underscores our commitment to delivering unmatched depth in cybersecurity expertise and breadth in our crisis management capabilities and client offerings,” said Highwire’s Executive Vice President and Head of the Cybersecurity Practice Christine Elswick. “Her deep experience and strategic insights will be vital as we build out our robust crisis communications framework, empowering our clients to navigate challenges with confidence and precision.”

Zackel joins Highwire after 12 years as an FBI spokesperson, where she played a key role in safeguarding the agency’s reputation through some of its most challenging crises. She was instrumental in shaping strategic messaging and managing media responses during critical incidents, including terrorist attacks, cybersecurity breaches, and national security events.

“Highwire has become the preeminent PR and marketing agency for disruptive cyber and technology brands,” said Zackel. “I am thrilled to join an incredible group of leaders that are supporting industry giants through creative storytelling, issues management, reputation building, and incident response in a fully-integrated communications agency.”

Megan Phelan, a member of Highwire’s cybersecurity practice for 12+ years and integral force to its growth, was also promoted to Senior Vice President, Security. At a time when cyber threats are reaching unprecedented heights and companies are being held to a higher standard for their security posture, these investments underscore Highwire’s commitment to best-in-class operational standards.

To learn more about Highwire’s crisis communications service, follow this link.

Highwire’s roster of clients spans standouts in high-growth enterprise technology, cybersecurity, digital health, financial services, and energy and sustainability companies.

About Highwire

Highwire is an inclusive strategic communications and digital marketing partner designed for category leaders across the technology and healthcare sectors. With roots in journalism and Silicon Valley, Highwire sets the standard for high-impact communications and marketing connecting reputation to revenue. Highwire’s fully integrated programs leverage digital and social media channels, media relations, and editorial and creative services to drive businesses forward. Highwire's client portfolio includes leaders in enterprise and B2B technology, AI, cybersecurity, energy and financial services. In healthcare, clients span MedTech, diagnostics, primary care, behavioral health, remote care platforms and more. For more information, please visit www.highwirepr.com or @highwirepr.

Contact
Brittney Blanchard
brittney.blanchard (at) highwirepr.com

First published on Tue, Oct 8, 2024

Liked what you read? That’s only the tip of the tech iceberg!

Explore our vast collection of tech articles including introductory guides, product reviews, trends and more, stay up to date with the latest news, relish thought-provoking interviews and the hottest AI blogs, and tickle your funny bone with hilarious tech memes!

Plus, get access to branded insights from industry-leading global brands through informative white papers, engaging case studies, in-depth reports, enlightening videos and exciting events and webinars.

Dive into TechDogs' treasure trove today and Know Your World of technology like never before!

Disclaimer - Reference to any specific product, software or entity does not constitute an endorsement or recommendation by TechDogs nor should any data or content published be relied upon. The views expressed by TechDogs' members and guests are their own and their appearance on our site does not imply an endorsement of them or any entity they represent. Views and opinions expressed by TechDogs' Authors are those of the Authors and do not necessarily reflect the view of TechDogs or any of its officials. While we aim to provide valuable and helpful information, some content on TechDogs' site may not have been thoroughly reviewed for every detail or aspect. We encourage users to verify any information independently where necessary.

Tags:

Cybersecurity Crisis Communications PR Marketing Highwire Katherine Zackel FBI

Join The Discussion

Smartrecruiters Drives Global Momentum In 2025 - Celebrating A Year Of Innovation, Recognition, And Retention

Top Security Executives Recognized At The 2025 Newyorkciso ORBIE Awards

Eviden Unveils Its Bullsequana XH3500, A Converged Supercomputing Platform For The AI-HPC Era

Mike Lindell Media Corp. (MLMC) And Lindelltv Announces VOCL Doubles User Engagement Over Previous Quarter

QLAD Assessed Awardable In Platform One Solutions Marketplace, Accelerating Workload-First Zero Trust For Dod Kubernetes