Sports Technology
Triple Eight Distribution, LLC Acquires Certain PRO-TEC Brand Assets From Bravo Highline, LLC
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PORT WASHINGTON, N.Y.--(BUSINESS WIRE)--Triple Eight Distribution, LLC today announced that it has completed the purchase of certain PRO-TEC brand assets from Bravo Highline, LLC. PRO-TEC is an industry-leading protective helmet and pad brand since it first hit the Skateboard scene in 1973. Born in the backyard pools and homemade ramps of Southern California, PRO-TEC is considered by many in the Action Sports industry to be a core, defining skate brand, dubbed “the Original” protective brand.
“By combining the deep authenticity of Pro-Tec with the back-office operations, logistics, and financing of Triple Eight, we believe that we can better advance our capabilities and serve the needs of our customers and athletes,” says Yana Farrally-Plourde, Head of Marketing at Triple Eight. “And with the portfolio of brands now under our direction, we can help our retail partners through product and brand segmentation, exclusivity, and pricing structure worldwide,” adds Justin Rimbert, Head of Sales for Triple Eight.
Triple Eight emerged stronger after the pandemic lockdown and the following bullwhip supply chain effect. “The action sports market will likely continue to consolidate, and we are in a unique position to bring stability, strength, and support to the protective gear market. We pride ourselves in being able to provide the consumer what they need, when they need it, across a broad range of price points and features,” said Bobby Oppenheim, Chairman and Founder of Triple Eight Distribution, LLC, “and we will continue to pursue our mission of providing the best action sports protect gear in the industry.”
About Triple Eight Distribution LLC
Since 1996, Triple Eight Distribution has been developing tough, stylish protective gear for the action sports industry. Through a platform of unique protective brands, the company is continuously dreaming up new products, incorporating new technologies, and maintaining a hard-earned reputation for skate, BMX, snow, water and derby gear of the highest quality and craftsmanship.
Contacts
Robert W. Erb, Chief Executive Officer
Triple 8 Distribution, LLC
(217) 556-0711; roberte@triple8.com
First published on Tue, Jan 30, 2024
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