Orange Logic Recognized As A Leader In The 2025 Gartner Magic Quadrant For Digital Asset Management

IRVINE, Calif.--(BUSINESS WIRE)--Orange Logic today announced it has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Digital Asset Management (DAM). The report evaluates providers based on their Completeness of Vision and Ability to Execute.

We believe this recognition underscores Orange Logic’s commitment to helping global enterprises simplify complex content operations while driving speed, compliance, and creativity at scale.

CEO quote

“We feel that being recognized as a Leader in the Gartner Magic Quadrant is a proud moment for Orange Logic—and equally for the customers we serve. Their confidence and partnership continue to inspire us to innovate, push boundaries, and redefine what a DAM and Content Orchestration Platform can achieve.”
— Brian McLaughlin, CEO of Orange Logic

Why we believe Orange Logic was recognized as a Leader

Orange Logic’s platform goes beyond asset storage, serving as the central system that unites teams, automates workflows, and orchestrates content from creation through distribution.

Driven by customer collaboration, Orange Logic has evolved into a single, configurable platform with built-in DAM, Media Asset Management (MAM), Digital Rights Management (DRM), preservation, and project management. Together, we’ve shaped capabilities such as:

• Collaboration at scale: Real-time mark-up, approvals, and deep integrations with Adobe Premiere and Creative Cloud

• Intelligent automation: AI-powered metadata, natural language search, and agentic workflows that eliminate repetitive work

• Video-ready features: Frame-level search, native transcoding, and speech-to-text for massive video libraries

• Built-in rights and compliance: Granular DRM and certifications like SOC 2 and ISO 27001

Orange Logic has recently launched—Agent Studio, the Visual Workflow Design Tool, and AI-driven conversational search—as well as the roadmap for DNA mapping, an initiative to train AI agents on brand and user behavior data to sharpen decision-making.

We truly believe these innovations, shaped by customer success stories, are why Orange Logic was recognized as a Leader—a platform that helps global teams move faster, stay compliant, and grow.

Momentum that matters

With expanding customer adoption across industries and regions, Orange Logic continues to power content orchestration for some of the world’s most ambitious organizations. The company maintains operations in North America and EMEA, serving large enterprises in media and entertainment, retail and CPG, and financial services.

Ready to see why we believe Orange Logic is recognized as a Leader?

Let’s talk about how we can help your teams move faster, stay compliant, and scale with confidence.
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Source: Gartner, Magic Quadrant for Digital Asset Management, Tia Smart, Rene Cizio, Aparajita Mazumdar, Serena Mushigo, Karen Lee, 4 November 2025

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Contacts

For questions, contact Kaila Gorey, kaila.gorey@orangelogic.com