Arrow Electronics And Citrix Sign Strategic Citrix Service Provider Distribution Agreement For North America And EMEA

CENTENNIAL, Colo. & FORT LAUDERDALE, Fl.--(BUSINESS WIRE)--Global technology provider Arrow Electronics (NYSE: ARW) and Citrix, a business unit of Cloud Software Group, Inc., today announced a strategic distribution agreement. As part of the agreement, Arrow will assume responsibility for sales, marketing and technical support for all service provider channel partners consuming fewer than 2,000 Citrix licenses across North America and Europe. The strategic arrangement will commence on Oct. 1, 2024.

Arrow has a long-standing relationship with Citrix. This new model will provide service provider channel partners previously managed under Citrix’s service provider programs with greater enablement, flexibility and support in how they consume and manage their Citrix licenses.

Eric Nowak, president of Arrow’s global enterprise computing solutions business, said, “Arrow is committed to exploring new models of engagement within the channel. Building on our experience and past success with Citrix, whose solutions are trusted by thousands of organizations worldwide, we are perfectly positioned to take responsibility for supporting this key segment.”

Ethan Fitzsimons, vice president and head of global channels for Citrix, said, “Citrix is committed to building an improved channel-centric approach designed for growth and scaling our business globally. Citrix will continue to focus on and invest in product development, engineering, and support of the suite of solutions available to all our channel partners and work closely with Arrow to support and deliver these solutions to channel partners and their customers.”

Citrix became part of Cloud Software Group in 2022 and has made several changes to the Citrix channel program this year, including moving to an annually committed model. This long-term collaboration will allow for greater partner-specific investment and align with Citrix's goal of creating a robust, channel-focused strategy.

For channel partners not directly impacted by this change, Citrix will invest more deeply and in a more focused manner in their joint go-to-market strategies, helping to ensure continued world-class support and technology.

About Arrow Electronics

Arrow Electronics (NYSE: ARW) sources and engineers technology solutions for thousands of leading manufacturers and service providers. With global 2023 sales of $33 billion, Arrow’s portfolio enables technology across major industries and markets. Learn more at arrow.com.

About Citrix

Citrix, a business unit of Cloud Software Group, provides a secure app and desktop delivery platform that companies of all sizes can use to enable secure flexible work. With Citrix, employees can work where and how they prefer, and IT can be confident their information and devices remain safe. Click here to learn more about Citrix solutions and the value they can provide.

Citrix, NetScaler, and the Citrix logo are trademarks or registered trademarks of Cloud Software Group, Inc. and/or its subsidiaries in the United States and/or other countries. All other product and company names and marks mentioned in this document are the property of their respective owners and are mentioned for identification.

Contacts

Arrow Electronics Contact:
Thorsten Hecking
thorsten.hecking@arrow.com

Citrix Media Contact:
David Rodriguez
David.Rodriguez1@cloud.com

First published on Thu, Aug 29, 2024

Liked what you read? That’s only the tip of the tech iceberg!

Explore our vast collection of tech articles including introductory guides, product reviews, trends and more, stay up to date with the latest news, relish thought-provoking interviews and the hottest AI blogs, and tickle your funny bone with hilarious tech memes!

Plus, get access to branded insights from industry-leading global brands through informative white papers, engaging case studies, in-depth reports, enlightening videos and exciting events and webinars.

Dive into TechDogs' treasure trove today and Know Your World of technology like never before!

Disclaimer - Reference to any specific product, software or entity does not constitute an endorsement or recommendation by TechDogs nor should any data or content published be relied upon. The views expressed by TechDogs' members and guests are their own and their appearance on our site does not imply an endorsement of them or any entity they represent. Views and opinions expressed by TechDogs' Authors are those of the Authors and do not necessarily reflect the view of TechDogs or any of its officials. All information / content found on TechDogs' site may not necessarily be reviewed by individuals with the expertise to validate its completeness, accuracy and reliability.

Tags:

Arrow Electronics Citrix Cloud Software Group channel partners distribution agreement service providers technology solutions

Join The Discussion

Enterprise Solutions