Gaming Technology
AVOW Releases Ready Player Win - The Mobile OEM Advertising Playbook For Gaming Apps
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AVOW's latest guide helps gaming marketers scale UA, boost ROAS, and unlock growth through mobile OEMs and alternative app stores.
BERLIN, GERMANY / ACCESS Newswire / July 8, 2025 / AVOW, the award-winning global app-growth company specializing in mobile OEM advertising, has launched Ready Player Win: The Mobile OEM Advertising Playbook for Gaming Apps. Released in response to rising ad costs, privacy shifts, and user acquisition (UA) challenges, the guide equips app developers and marketers with strategies to acquire high-quality users and scale performance across Android markets.
In 2024, mobile gaming saw 46.3 billion downloads, 5 trillion ad impressions, and over 390 billion hours of gameplay. With more than 300,000 advertisers projected in 2025, marketers face rising CPIs, reduced targeting, and saturated channels.
The guide introduces mobile OEM advertising as a scalable, fraud-free growth channel. It shows how game developers can partner with OEMs like Samsung, Xiaomi, Huawei, OPPO, Vivo, and Transsion to reach users before they open app stores - answering key UA questions about what mobile OEM advertising is, where growth is happening, and how to activate it effectively.
The Playbook Includes:
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A snapshot of mobile gaming in 2025: monetization and platform shifts
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Android growth opportunities in SEA, MENA, and LATAM
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Genre-based creative strategies and recommended ad formats
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ASO tactics for alternative app stores
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Campaign results from top gaming studios
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Expert insights from AppsFlyer, MobileAction, Sensor Tower, Singular, Xiaomi, and others
"What you won't find here is theory," said Robert Wildner, CEO and Co-Founder of AVOW. "It's a hands-on guide for app marketers. Mobile OEM advertising remains one of the most underutilized levers in mobile growth - and this guide shows how to pull it effectively."
Trusted by Axlebolt, Funvent, Tripledot Studios, Wooga, and Zephyr Mobile, AVOW supports casual to midcore games across established and growth markets.
About AVOW:
AVOW is an award-winning, global app growth company specializing in mobile OEM advertising. Founded with the vision to revolutionize mobile OEM advertising, AVOW has rapidly emerged as an industry leader with more than 100 advertisers on their roster. The company provides access to over 1.5 billion daily active users and offers clients over 10 million monthly downloads.
Media Contact:
AVOW Global PR
press@avow.tech
www.avow.tech
SOURCE: AVOW GmbH
View the original press release on ACCESS NewswireFrequently Asked Questions
What is mobile OEM advertising?
Mobile OEM advertising allows you to reach users directly through partnerships with device manufacturers like Samsung and Xiaomi, reaching them before they even open app stores.
Where are the biggest growth opportunities for Android gaming?
Significant growth opportunities exist in Southeast Asia (SEA), the Middle East and North Africa (MENA), and Latin America (LATAM) markets.
What are some effective ad formats for gaming apps on mobile OEMs?
The guide provides genre-based creative strategies and recommended ad formats for maximizing campaign performance on mobile OEM channels.
First published on Tue, Jul 8, 2025
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