Top 5 Referral Marketing Software Of 2022

Give 5, Get 5! - no we're not talking about high-fives!

That's one of the catchiest slogans from the marketing world which says – refer this app to five friends and get $5 off your next order. Yes, we're talking about referral marketing, more specifically how businesses use Referral Marketing Software!

Businesses run referral campaigns to improve customer satisfaction while developing new leads through them. Although it sounds simple, there's a lot of work involved - finding the best incentive that will lead to a referral, timing the campaign, personalizing the referrals, etc. To make life easier, marketers rely on Referral Marketing Software - a tool that enables them to automate, scale, track and manage all their referral marketing campaigns.

Well, without further ado - let's see the top 5 Referral Marketing Software of 2022!

Top 5 Referral Marketing Software Of 2022

Referral Marketing is a word-of-mouth initiative designed by brands to reward existing customers and promote them to their family, friends and references to become new customers. Businesses can ease their work by automating this entire operation with a convenient Referral Marketing Software.
So, here are the top 5 Referral Marketing Software of 2022.

Please note they were not referred to us in any way; the order is completely random!
 

PartnerStack	Post Affiliate Pro	impact.com
Podium	Marsello

Tool 1: PartnerStack

PartnerStack is a Canadian marketing services firm that was founded in 2015. Since then, it has grown from 4 founding members to a team of 150 and caters to various businesses with their marketing needs. Marketers have generated over $180 million in revenue through referrals by using PartnerStack’s tools and services!


Through targeted referrals, PartnerStack's all-in-one platform assists you with identifying and recruiting all types of leads. Using the tool’s marketing campaign features, one can target leads such as influencers, affiliate agents and content creators, who can help generate traffic to a company's website or drive more sales through their referrals. The platform also enables referral campaigning, such as those for consultants, marketing agencies and existing customers, that can help businesses earn qualified leads to improve sales conversion rates. Cha-ching!

The platform also provides access to an independent dedicated dashboard for each referral partner, making it simple for marketers to monitor their referral success rate, performance, disburse compensation and so on. PartnerStack makes referral marketing easy-peasy!
 

Tool 2: Post Affiliate Pro

Post Affiliate Pro is a referral marketing service provider based in Bratislava, Slovakia. It is one of the most trusted names when it comes to Referral Marketing Software, thanks to its easy deployment and excellent customer service. We mean, there’s a reason they were awarded as the Winter 2022 Leader by SourceForge in 2022 and even recognized as the Best Referral Software of 2021 by Digital.com!


This software is used mainly by Ecommerce websites and online shopping platforms to increase their sales conversions and online visitors. This powerful tool helps businesses monitor, manage and analyze the effectiveness of their referral marketing campaigns, allowing them to collaborate closely with marketing teams to improve their market offering.

Post Affiliate Pro also allows you to design and manage your referral campaigns from start to finish with customizable commission schemes. Another highlight is that the tool is compatible with more than 200 CMS (Content Management System) and payment processors. Moreover, Post Affiliate Pro tracks every action and labels it using its rock-solid tracking features – to help you keep track of all your targets. (Pun intended!)
 

Tool 3: impact.com

impact.com, or impact as it is better known, was founded in 2008 and is based in Santa Barbara, California. It specializes in providing advertising, digital and marketing services, specifically affiliate solutions, tracking and attribution, tag management, mobile solutions, etc. The company has been named among the G2 Best Software list 18 times, Talking Influence Awards 25 times and MarTech Breakthrough Awards twice – enough to say these people know what they are doing!


This robust, purpose-built platform assists businesses and brands in developing organic and long-lasting relationships with both referral leads and existing customers. The platform can gather, organize and optimize the complete referral marketing campaign by offering visibility across the entire referral journey. From the time a user interacts with the referral scheme to the time their referral partner signs up – this tool lets you know it all! (Well, it can’t give you the Powerball numbers - just to be clear!)

Apart from its easy-to-use interface, the tool boasts custom commissions and payouts features, referral link generators, intelligent data collection and analytics and ROI tracking. The platform is designed to assist marketers in seamlessly driving revenue and brand awareness. Some of the big names that rely on this tool are Walmart, Uber, Shopify, Lenovo, L’Oréal, Levi's, etc. #LovedByTheLeaders
 

Tool 4: Podium

Podium is an American technology firm that helps organizations manage their customer relationships and build online awareness through targeted referral marketing tools. The founder built the company as his dad’s tire shop and had plenty of happy customers. However, only the angry ones were leaving reviews. Hence, Podium started offering various CRM (Customer Relationship Management) services, affiliate marketing, customer resolution platforms, etc. to improve how businesses interact with customers.


Podium’s platform has changed the way businesses connect with their consumers and leads. From collecting online reviews and text-enabling your website to getting private feedback, the software assists businesses in identifying the most satisfied clients who are likely to refer the brand to their friends and family. Now, that’s smart business!

Podium's Interaction Management feature employs messaging making it easy to communicate with leads, customers and sales teams at every customer touchpoint. With Podium, organizations can communicate with leads and customers about the latest referral schemes, collect their ratings and feedback and even pay affiliate partners - all from a unified inbox. Yeah, no more jumping between ten different tabs!
 

Tool 5: Marsello

Marsello was founded in 2014 and is headquartered in New Zealand, with offices in San Francisco, London, Sydney, and Toronto. It specializes in helping fast-growing retail brands with targeted loyalty marketing to boost sales and deliver real customer growth. TRooTech named it as one of the best Loyalty Program Management Software in 2021!


This software enables marketers to deploy numerous marketing tactics, such as data-driven automation and tailored loyalty programs, to deliver effective referral marketing. Businesses that use Marsello have achieved a 38X ROI on average – safe to claim that these guys are the real deal!

One of the most promising features of Marsello is the numerous seamless interfaces it provides with the world's leading cloud POS (Point of Sales) and Ecommerce systems, such as Shopify, Lightspeed, Vend, etc. Marsello also makes it simple to implement customized loyalty and referral schemes that have been shown to boost customer lifetime value. We mean, if customer outreach is not personalized, is it even worth it?

Conclusion

Safe to say that referral marketing cannot be ignored as a viable outreach channel in 2022. Think of the fact that Referral Marketing Software market will reach USD 713.3 million by 2027! No, that doesn’t mean you’ll be bombarded with referrals from family and friends – it just means marketers will get better at targeted referral campaigns.

Businesses have always tried identifying satisfied repeat customers to reward them for their loyalty. However, with these Referral Marketing Software, businesses can convert customers into leads to attract an even larger customer base. When will you be investing in these tools?