Data Management
Top 5 Data Visualization Tools Of 2024
By TechDogs Editorial Team
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Overview
Perhaps it was the intriguing plots that captivated us. Perhaps it was the creative and imaginative worlds that artists built. Perhaps it was the colorful illustrations that helped us decipher and understand the characters’ looks, reactions and expressions. Essentially, the artistic approach made it easier to digest the stories, morals and information, right?
This ideology is practiced by businesses too! The difference is that instead of comics, they opt for charts, graphs, tables, dashboards and other visual formats that help in understanding crucial information.
This is achieved through Data Visualization Tools and if your enterprise needs such a tool, explore our list of the top 5 Data Visualization Tools of 2024. Read on!
A picture is worth a thousand words.
Surely, you’ve heard this phrase before. You may have even felt the gravity of it when looking at a Renaissance painting, the masterpieces of modern painters or the beautiful portraits of photographers.
Even normal photographs remind us of fun gatherings, holidays, special days, transformative experiences or melancholic and nostalgic feelings, right? An image is a powerful format to convey information, feelings and ideas.
The blunt truth is that pictures can tell stories in a way that simple text just can’t match up to. Additionally, they offer the advantage of visual appeal, which acts as a conduit for quicker and better learning. This is something businesses have realized and have started imbibing in their workflows.
Data Visualization Tools enable professionals to convert quantitative data and metrics into more visually appealing and easy-to-understand mediums such as charts, graphs, reports, dashboards, infographics and more. These platforms also help them track key performance indicators (KPIs) in real time, allowing them to stay ahead of their goals by monitoring performances and outcomes.
Last year we explored the Top 5 Data Visualization Tools Of 2023. Now, let’s have a look at the top 5 Data Visualization Tools Of 2024!
Top 5 Data Visualization Tools Of 2024
Businesses use Data Visualization Tools to convert simple, quantitative data into visually appealing image formats such as charts, graphs, infographics and other mediums, allowing them to track, monitor and adjust goals and performance in real time.
So, let’s get into the list of the Top 5 Data Visualization Tools Of 2024, in random order.
Tableau From Salesforce |
Qlik Sense |
Visme |
Microsoft Power BI |
Google Looker Studio |
Tool 1: Tableau From Salesforce
Acquired by Salesforce for $15.7 billion in 2019, Tableau was originally founded in 2003. On the other hand, Salesforce was founded in 1999 and has its headquarters at Salesforce Tower in San Francisco, California, USA. Salesforce has a workforce of over 70,000 employees spread across 100+ offices located around the world. In 2022, the company was recognized as the world's largest enterprise software firm, while Tableau was listed among the Top 50 Analytics Products in G2’s Best Software Awards 2024.
Featuring as a new entrant on our list this year is Tableau, reputed for being a leader in the data science space. As per its website, “Tableau helps people see and understand data”. Tableau comes with fast analytics, which boasts of being 10x to 100x faster than existing solutions. From spreadsheets to databases to Hadoop to cloud services, the platform makes data exploration easy. It also comes with smart dashboards, allowing users to combine multiple views to get better insights. It’s an easy-to-use platform that comes with an intuitive drag-and-drop interface.
Being a product of Salesforce, Tableau comes with Einstein AI, which extends across the platform’s functionality, simplifying processes. This includes in-built data governance, security and compliance, through an easy-to-use, self-service analytics cloud platform.
Feature Ratings:
Ease Of Use: ⭐ ⭐ ⭐ ⭐
Value For Money: ⭐ ⭐ ⭐
Startup Friendly: ⭐ ⭐ ⭐ ⭐
Enterprise Friendly: ⭐ ⭐ ⭐ ⭐ ⭐
Customer Support: ⭐ ⭐ ⭐ ⭐
Tool 2: Qlik Sense
Qlik was founded in 1993 in Lund, Sweden, has more than 2,000 employees housed in 45+ global office locations and is headquartered in King of Prussia, Pennsylvania, USA. The company has over 40,000 customers including NHS, Lloyd’s, PayPal, Ford, Deloitte and more. It was recognized as a Leader in the 2023 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms in 2023 for a thirteenth consecutive year.
Making its way onto our list as a newcomer this year is Qlik Sense, which comes stacked with a range of data visualization functions, including interactive visualizations, robust AI support, smart dashboards and more. The platform also provides instant calculation performance even on massive data sets, with real-time insights for a high number of users and the ability to add, remove or change data records.
Along with exceptional data integration capabilities, the platform allows all users to conduct numerous actions, from visualization to analysis, using one platform. Qlik Sense also comes with a unique feature; its “associative” data engine that enables users to explore their entire database from any angle, directly within its dashboards. This is further enhanced by Qlik’s cognitive engine, which uses machine learning to grow with its users and over time, provide ideas of what to explore next.
Feature Ratings:
Ease Of Use: ⭐ ⭐ ⭐ ⭐
Value For Money: ⭐ ⭐ ⭐ ⭐
Startup Friendly: ⭐ ⭐ ⭐ ⭐
Enterprise Friendly: ⭐ ⭐ ⭐ ⭐ ⭐
Customer Support: ⭐ ⭐ ⭐
Tool 3: Visme
Founded in 2013, Visme has its headquarters in Maryland, USA with a workforce of around 100 employees and 27.5 million users spread across 133 countries. Visme comes with a modest but formidable history, which has seen it garner praise quickly, including being listed in the Top 50 Design Products in G2’s Best Software Awards 2023.
A new entrant on our list, Visme helps its users create everything they might need from their data and more, which includes presentations, infographics, documents, graphs, charts, printables, videos and graphics. The platform comes with easy and intuitive data widgets to visualize all kinds of data that can be customized to cater to all data visualization needs. Visme offers simple solutions, where all users need to do is pick a widget, add their data, stylize their visuals and that’s it!
Visme can be useful even for larger sets of data, bringing in over 40+ professionally designed templates of charts, graphs and maps of all the continents and regions to choose from. In addition to complementing all types of content, Visme’s Data Visualization tool is fully customizable and can be personalized to match a brand’s theme colors and visual guidelines.
Feature Ratings:
Ease Of Use: ⭐ ⭐ ⭐ ⭐
Value For Money: ⭐ ⭐ ⭐ ⭐
Startup Friendly: ⭐ ⭐ ⭐ ⭐ ⭐
Enterprise Friendly: ⭐ ⭐ ⭐
Customer Support: ⭐ ⭐ ⭐ ⭐
Tool 4: Microsoft Power BI
Here comes an industry giant! Microsoft! Founded in 1975, the company comes with a mighty workforce of over 200,000 employees. Headquartered in Redmond, Washington, USA, Microsoft enjoys a global customer base, as its flagship product, Windows, dominated the operating system market with more than 76% in 2023. Microsoft was even named in the Gartner Magic Quadrant for Analytics and Business Intelligence Platforms (2023).
New to our list this year is Microsoft Power BI, which offers its users an exceptional Data Visualization Tool that can help users uncover powerful insights and turn them into impact. This is done by leveraging the platform’s ability to connect and visualize any data. Since it is Microsoft, one of the key players in the AI industry, the platform too comes with the goodness of AI, including advanced data analysis tools and a user-friendly report creation tool.
Microsoft Power BI allows users to create datasets from any source and collate it into the OneLake data hub, creating one single source of truth for data. The platform also enables users to make better decisions by infusing its data visualization capabilities into products of Microsoft 365 and other applications. Power BI also allows users to infuse data experiences at every customer touchpoint through its unmatched interoperability with enterprise tools.
Feature Ratings:
Ease Of Use: ⭐ ⭐ ⭐ ⭐
Value For Money: ⭐ ⭐ ⭐ ⭐
Startup Friendly: ⭐ ⭐ ⭐ ⭐
Enterprise Friendly: ⭐ ⭐ ⭐ ⭐ ⭐
Customer Support: ⭐ ⭐ ⭐
Tool 5: Google Looker Studio
It’s quite unlikely you haven’t heard of Google, the company that was founded in 1998 and has its headquarters in Mountain View, California, USA. This tech giant owns the world’s most dominant search engine, Google Search, that enjoyed a market share of 92.82% in 2023. Between Google and its parent company, Alphabet Inc., the two own 200+ companies that includes its acquisition of Looker in 2020.
Returning to our list this year is Looker Studio, which enables users to unlock the power of their data with interactive dashboards and beautiful reports, inspiring smarter business decisions. The platform even comes with a free and easy-to-use variant, with the ability to turn data into compelling data visualization stories through interactive reports and dashboards. These can then be shared with individuals, internal teams or the world through social integrations, fostering real-time collaboration and the ability to embed their reports on any webpage.
Along with a wide variety of templates to choose from, the platform allows users to unify their data by connecting more than 800 data sources. This is powered by Google’s 600+ partner connectors, which brings users the ability to connect virtually any kind of data, without any need of coding or additional software.
Feature Ratings:
Ease Of Use: ⭐ ⭐ ⭐ ⭐ ⭐
Value For Money: ⭐ ⭐ ⭐ ⭐
Startup Friendly: ⭐ ⭐ ⭐ ⭐
Enterprise Friendly: ⭐ ⭐ ⭐ ⭐
Customer Support: ⭐ ⭐ ⭐
Winding It Up
Data Visualization Tools allow businesses to collect and transform boring mountains of textual data into bright, easy-to-understand and appealing visual forms that make the process of tracking and monitoring business progress a much more fun activity. Instead of simply reading words, users can absorb important metrics through effective visual aids that these solutions provide.
Remember that each company has unique data visualization requirements, which is why you should ensure you pick a tool that suits your unique requirements. Happy data visualizing!
Frequently Asked Questions
What Are The Top 5 Data Visualization Tools?
The top 5 data visualization tools in 2024 are Tableau from Salesforce, Qlik Sense, Visme, Microsoft Power BI and Google Looker Studio. These tools are highly regarded for their ability to transform complex data into visually appealing and easy-to-understand charts, graphs and dashboards, aiding businesses in effective data analysis.
What Are Data Visualization Tools?
Data visualization tools are software applications that convert quantitative data into visual formats like charts, graphs, infographics and dashboards. These tools help users understand complex data patterns, trends and insights more easily, making data analysis more accessible and intuitive.
What Are The Benefits Of Data Visualization Tools?
The benefits of data visualization tools include improved data comprehension, faster decision-making, enhanced ability to identify trends and patterns and more effective communication of insights. They also make it easier to monitor performance metrics in real-time, thereby enabling businesses to adjust strategies promptly and stay competitive.
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