Top 5 Customer Engagement Platforms Of 2023

Question: which song would Customer Engagement Platforms consider their least favorite? We’ll throw in a few random facts to give you time to guess. The sky is blue. The grass is green. Oxygen is vital to survival. Okay, ready? The answer is (drumroll) Mr. Lonely by Akon. Quite simply because it’s the fundamental goal of a Customer Engagement Platform to make customers feel that they’re always remembered and taken care of.

Surely, you’ve heard of this 2005 hit that put Akon on the global map? Yes, we know that Mr. Lonely is a Bobby Vinton song dating back to the early 1960s. However, it’s down to the repetition of the word ‘Lonely’ in Akon’s version that irks Customer Engagement Platforms. Also, quite frankly, it’s a word that doesn’t exist in their dictionary.

So, what are Customer Engagement Platforms all about? Since it’s a relatively new concept, Customer Engagement Platforms encompass the functions of various software solutions such as Customer Relationship Management (CRM) Systems, Sales Engagement Platforms, Cross-channel Campaign Management, Mobile Marketing Software, Helpdesk Software and Contact Center Software. Essentially, the purpose is to enhance personalized business-customer interaction across multiple channels that can be selected based on the customer and that’s what the best customer engagement platforms do!

If your enterprise is looking for such a tool, check out our list of the top 5 Customer Engagement Platforms of 2023.
 

Top 5 Customer Engagement Platforms Of 2023

Customer Engagement Platforms learn your customers' interests and understand how to communicate with them, so they feel special. Whether you’re clarifying a problem they have or marketing a product to them, you must use advanced personalization techniques.

So. let’s jump into the list of the top 5 Customer Engagement Platforms of 2023 in random order.
 

Salesforce	Zoho CRM Plus	Emarsys
Braze	Iterable

 

Tool 1: Salesforce

Founded in 1999, Salesforce is headquartered at Salesforce Tower in San Francisco, USA. The company has a workforce of over 70,000 employees and a global presence. Salesforce ranks 136th in the Fortune 500 list and was recognized amongst The World’s Most Admired Companies by Fortune in 2020. In 2022, Salesforce was recognized as the world's largest enterprise software firm.


Salesforce is a web-based application that helps you excel in sales, service and marketing. The application explores new ways to help companies connect with customers, partners and even employees. The application is fitted with powerful automation, constantly running intelligence and real-time hyper-scale data, providing you with the power of three essential technologies integrated into one platform.

Salesforce’s Customer 360 initiative boosts productivity, efficiency and provides cost-effectiveness by connecting your marketing, sales, service, commerce and IT teams to ensure streamlined functionality around every customer, providing effective and personalized experiences based on their history, needs, interests and moods.

What You’ll Love: Outstanding performance, User-friendly interface, 24X7 Support, Free trial available, AI and Machine Learning Capabilities.
 

Tool 2: Zoho CRM Plus

Headquartered in Chennai, India, with more than 12,000 employees is Zoho, a multinational software company. Initially called AdventNet in 1996, the company was renamed to Zoho Corporation in 2009 and eventually became the umbrella company that offered services in three different markets. Today, Zoho’s products have over 75 million users (about twice the population of California) worldwide.


Zoho’s CRM Plus is the perfect tool for sales, marketing, support, IT and any other team that deals with customers. It is a unified platform that integrates customer service, visitor tracking, intelligent chatbots, email marketing, social media, surveys, project management, analytics and more. From enabling your customers to quickly find answers from your knowledge database to chatting with support agents from your website or mobile app, Zoho CRM Plus delivers enhanced customer experiences across the entire lifecycle.

What we found special about this platform is its AI-based voice assistant, Zia, which learns from every interaction. The assistant can help you predict business trends, find the best time to contact customers, manage tickets, find emails and even sort out your dashboard.

What You’ll Love: Hassle-free implementation, Easy to use, Offers telephonic support, Value for money, Advanced analytical capabilities.
 

Tool 3: Emarsys

Emarsys was founded in 2000 and was acquired by SAP SE in 2020. Today, Emarsys has over 750 employees in more than 13 offices worldwide with the representation of over 53 nationalities and 1500+ customers. SAP has a rich heritage of over 50 years itself and is headquartered in Waldorf, Germany, with more than 111,000 employees worldwide. SAP has won more than 100 awards for numerous categories such as the best employer, best workplace, equality and a lot more.


Emarsys is a cloud-based omnichannel Customer Engagement Platform that enables you to build, launch, and scale personalized cross-channel campaigns. The platform includes marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations.
Emarsys will help you build and manage effective campaigns across multiple channels like emails, websites, digital ads, direct mails, SMS, mobile applications, in-store, contact centers and more.

What made it one of the best customer engagement platforms is that it lets you integrate data from different sources to indulge them across multiple channels. Along with personalization, you can enhance customer data with AI while marketing automation helps you scale campaigns across channels.

What You’ll Love: Easy to scale, User-friendly interface, Flexible pricing, AI and Machine Learning Capabilities, Cloud/ SaaS/ Web-based.
 

Tool 4: Braze

One of the best customer engagement platforms, Braze was founded in 2011 and is currently headquartered in New York, USA. It’s a publicly listed company that trades on the Nasdaq. With over 1500 employees, it boasts an impressive list of clients including GAP, HBO, PayPal, Burger King, NASCAR, The Guardian, etc. Recently, Braze received the NorthFace ScoreBoard (NFSB) Award (fourth time in a row) and it was named in six of G2’s Best Software Award lists (2023).


Braze is a comprehensive cloud-based customer engagement platform that offers you strong interactions between consumers and brands in real time. You can gather data from apps, websites, back-end systems and other customer touchpoints. Braze’s strong analytics and reporting tools allow you to test and measure campaign performance with good insights and A/B testing tools. It offers real-time data streaming and sharing and integrates well with partner tools. Connect with customers through mobile, web-push notifications, in-app and in-browser messages, content cards, email, SMS and more.

Braze allows you to optimize in real-time with its AI-enabled insights which generate new data, ideas and audiences, all the while staying compliant with world-class data security. This is how cloud-based communications platforms drive customer engagement.

What You’ll Love: Outstanding performance, Easy to use, Comprehensive dashboard, Cloud-hosted, Advance data security.
 

Tool 5: Iterable

This Customer Engagement Platform was founded in 2013 and is a fast-growing company. It is currently headquartered in San Francisco, California, USA, with more than 700 employees. Iterable won the App Engagement Platform Award in the App Growth Awards 2021. Iterable was named a Product of the Year in the 2021 Sales and Marketing Technology Awards (The Sammys) and was named the Best SaaS Company to Work For by Future of SaaS in 2021. Additionally, it was named a Customers’ Choice in the December 2022 Gartner Peer Insights “Voice of the Customer”.


Iterable allows you to create, optimize and measure interactions taking place throughout the customer journey. Seeing as all your customers are unique, the cross-channel marketing platform offers deep, dynamic communications across all channels with intelligent solutions powered by Iterable AI.

The purpose of Iterable was to offer speed and scalability and that’s exactly how it's been built from the start. The platform allows seamless delivery across email, mobile push, SMS, in-app notifications, web push, social and other channels. Additionally, it offers easy integration with over 100 technology partners.

What You’ll Love: Collaboration capabilities, User-friendly interface, Prompt customer service, AI and Machine Learning Capabilities, Cloud/ SaaS/ Web-based.
 

Conclusion

Customer Engagement Platforms help you learn and connect better with the most important aspect of your business – the customers. You can personalize your communication based on their preferred channels, time and style. If you’re looking for such a tool, the five above are amongst the best customer engagement platforms available. Just don’t sing Mr. Lonely to them.