Artificial Intelligence
Alexandra Begue, Founder & Leader Of Global Customer Incubation, SAP Research & Innovation On Building SAP’s Customer Incubation Engine
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Overview
Alexandra Begue, Founder & Team Lead of Global Customer Incubation at SAP’s Research & Innovation CTO Office, joins the conversation to share how she helps Fortune 500 clients move from uncertainty to impact through co-creation, early-stage experimentation, and trust-led innovation.
From growing up on Reunion Island to working in Hollywood, Tokyo, and Berlin, Alexandra’s global perspective blends storytelling, systems thinking, and product vision. She talks about her journey from media to technology, her early experience with Google’s innovation lab, and how she launched SAP’s first internal healthcare startup focused on reducing time-to-market for cancer treatments.
Today, Alexandra leads SAP’s AI Customer Incubation Council—a peer-group platform where customers openly explore use cases, challenges, and ethical concerns around AI. The goal? To test early, learn fast, and scale what works—without losing the human element.
She also discusses her doctoral research in behavioral science and neuroscience, revealing how innovation leaders can design better frameworks to build trust when the product doesn’t yet exist. Her work emphasizes that the barrier to innovation isn’t always technology—it’s often mindset, fear of change, and lack of cross-functional alignment.
In this episode, you’ll learn:
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How to launch AI solutions with customer involvement from day one
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Why legacy system resistance is more cultural than technical
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How ethical AI protects—not replaces—human capital
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What makes SAP’s innovation engine different
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How women in tech can build visibility, momentum, and long-term impact
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Why the process matters more than the end product in innovation
Alexandra’s blend of entrepreneurial grit, scientific curiosity, and strategic empathy makes this episode essential listening for:
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Heads of R&D, Product, or Innovation
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AI/ML Leaders building enterprise tools
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Venture builders inside large orgs
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Women leaders in tech
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Anyone shaping future-focused tech ecosystems
Her message is clear: Don’t wait for the perfect roadmap. Trust the process, build with others, and make the future work for people.
About Alexandra Begue
Alexandra Begue is the Founder and Team Lead of Global Customer Incubation at SAP’s Research & Innovation CTO Office. With a background that spans media, startups, and enterprise innovation, Alexandra specializes in helping global customers turn early-stage ideas into scalable, AI-driven solutions. She has led SAP’s efforts in co-innovation, launching initiatives like the AI Incubation Customer Council, and is currently pursuing a doctorate in business administration focused on neuroscience and behavioral science in innovation leadership. Known for her human-first approach to technology, Alexandra is passionate about building trust in innovation, empowering changemakers, and driving ethical, customer-centric transformation at scale.
Listen now to uncover what happens before innovation is scalable, and why the customer incubation model may be the most important shift in enterprise product development.
Thu, Oct 9, 2025
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