Mapping Digital Events to Customer Journeys: Strategies for Data-Driven Success

Creating personalized experiences for customers using web and mobile apps is essential for today’s highly targeted marketing efforts. For those using SAS Customer Intelligence 360, you’ve got a powerful platform at your fingertips for deep customer analytics and next-level customer experiences. You will learn: How to use the power of personalized web and mobile app experiences to drive conversions. Best practice approaches to configuring behavior and identity tracking. Which Customer Intelligence 360 data tables to explore for deeper analysis.