Event Concluded

Sports Technology
How Are AI and Mobile Experiences Transforming The Sports Industry?

About Event
On the football pitch, tennis court, and beyond an unprecedented amount of data and insights are powering a new wave of AI in the sports industry. The technological advancements are quickly overhauling everything from how fans engage with their favourite sports to the way those very teams and clubs make tactical decisions. Performance can be monitored in real-time, and insights into opposition weakness, player strengths, and many other factors can now be used to gain a competitive edge. And much of that is powered by mobile applications and digital platforms. The sporting industry must develop a proactive strategy to take advantage of AI in order to continue growing the multi-billion-strong global fan base across different sports. Organised by the Financial Times in partnership with IBM on the sidelines of MWC Barcelona, this evening event will explore how AI is driving the way teams and players optimise tactical decision-making and engage with fans. This event will convene MWC attendees from the tech and telco industries to engage with how AI and technology will impact the future of the sporting industry.
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