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TechDogs-"AJIO Achieves 4X Increase In Conversions With CleverTap-Powered Omnichannel Engagement"

Customer Engagement

AJIO Achieves 4X Increase In Conversions With CleverTap-Powered Omnichannel Engagement

By CleverTap

CleverTap
Overall Rating

Overview

AJIO, a top Indian online fashion retailer, partnered with CleverTap to scale customer engagement while maintaining personalized experiences. With over 6,000 brands and 1.7 million styles, AJIO needed a solution that could deliver consistent, hyper-personalized journeys at speed and scale.

Using CleverTap’s Journeys and Segment Builder, AJIO crafted omnichannel campaigns tailored to each stage of the customer lifecycle—from first touchpoint to reactivation. Real-time segmentation, dynamic messaging, and billions of personalized notifications were deployed in minutes using pre-built templates.

This data-driven approach led to significant results:
  • 4X increase in conversions
  • 41% rise in monthly customer retention
  • 28% growth in reactivated users
  • 16% more users completed “Add to Cart” after sign-up

CleverTap’s agility and advanced capabilities helped AJIO boost engagement, reduce churn, and stay top-of-mind in a competitive fashion landscape—driving long-term loyalty and growth.

Note: By clicking on Continue To Read or Download, you consent to receive personalized communications from CleverTap regarding their offerings, products, and services via email and telephone. You also agree to comply with CleverTap Privacy Policy. You have the option to opt out of these communications at any time.
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Wed, Jul 2, 2025

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Tags:

Omnichannel Personalization

Customer Retention StrategyEcommerce Conversion OptimizationAJIO Marketing Success

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