Guide To Modern PR
Mastering PR today requires influencing, engaging, and building a relationship with an organization’s key stakeholders to shape the way it is perceived. Learning to keep up with and communicate within this ever-changing landscape can be tough.
This guide dives into the core elements of PR in the modern era, how to make PR work for the boardroom, and tips to keep up with the latest trends.
The Guide to Modern PR Covers
Utilizing a data-driven approach to PR
Must-have PR KPIs
The importance of ESG and executive positioning in PR strategy
Crisis management in the digital age
Putting technology to work to monitor brand coverage
Discover how PR can act as a champion for the overall marketing strategy and why it is an important part of the communication process to drive business results.
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